Reg Gupton here.
If you wish to learn new things and successfully grow your business, then you must subscribe to these free newsletters.
http://www.marketingsherpa.com/newsletters.html
These newsletters are full of ideas which will make you sweat and make you more money with proven ideas in the form of case studies from successful businesses of all types.
Yes, even one like yours.
To your continued success,
Reg Gupton
Tuesday, January 24, 2012
Wednesday, January 04, 2012
Are you a fool to use Groupon and LivingSocial
Hi, Reg Gupton here.
I have been giving a lot of thought to Groupon, Living Social as a business development strategy. It seems these sites are helping some businesses and hurting mightily others.
Please take a look at this story, especially the story from the business owner near the bottom of the post.
Note: Here is a follow on story from another frustrated business owner.
Read and learn to make smarter decisions.
Note: Here is someone who "feels" that daily discounts were successful. There is no description of what they did specifically to bring people back. While 50% are reported as being turned into repeat customers, I am skeptical.
Note: Here is an interview with Living Social on their take on the innovations they are creating. Clearly Living Social is driving traffic but are they driving merchant profits? That remains to be seen.
Watch for more on this topic. Your comments and opinions are always invited and respected.
I have been giving a lot of thought to Groupon, Living Social as a business development strategy. It seems these sites are helping some businesses and hurting mightily others.
Please take a look at this story, especially the story from the business owner near the bottom of the post.
FURIOUS MERCHANT: 'Groupon And Living Social Are Doomed'
www.businessinsider.com1/3/12
One key question about the future of daily-deal giants Groupon (GRPN) and Living Social is whether the product the companies sell--daily deals--are excellent marketing for their customers... or a gigantic waste of money and ...
Note: Here is a follow on story from another frustrated business owner.
Read and learn to make smarter decisions.
ANGRY MERCHANT: Here's Why I Hate Groupon And LivingSocial ...
www.businessinsider.com1/4/12
But this merchant's reaction provides further evidence that Groupon and LivingSocial have a lot of work to do to make their service work better for their merchant customers. This work, we suspect, will lead to smaller discounts ...
Note: Here is someone who "feels" that daily discounts were successful. There is no description of what they did specifically to bring people back. While 50% are reported as being turned into repeat customers, I am skeptical.
Case Study - Delaware Coffee Shop Sees 50% Return for Daily Deal Customers - Street Fight
http://streetfightmag.com/3h ago
We have not done LivingSocial, but I had a conversation with a colleague of mine today and she told me about Google Offers, which is similar. Social Media for Hyperlocal.
Note: Here is an interview with Living Social on their take on the innovations they are creating. Clearly Living Social is driving traffic but are they driving merchant profits? That remains to be seen.
Studies Reveal Contradictory Info about Daily Deals
"Rice University recently came out with a study that brought up some concerns about the sustainability of daily deals' providers. It indicates that daily deals' providers would have to lower their profit shares in order to succeed and would still fac...
Watch for more on this topic. Your comments and opinions are always invited and respected.
Wednesday, December 28, 2011
Meet David Ogilvy. You have much to learn from this marketing master
Reg Gupton, here.
One of the masters of marketing. Most of his time was spent with major brands most of which translates to inform your marketing or it should.
Here is information on a recent book about him.
Note: This is a 54 minute video interview with David Ogilvy about how he got started in advertising and what he learned. This is great!! Get a cup of your favorite beverage, plug in your ear buds and learn.
One of the masters of marketing. Most of his time was spent with major brands most of which translates to inform your marketing or it should.
Here is information on a recent book about him.
The King of Madison Avenue: David Ogilvy and the Making of ...
www.doceymedia.com12/27/11
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography ...
Note: This is a 54 minute video interview with David Ogilvy about how he got started in advertising and what he learned. This is great!! Get a cup of your favorite beverage, plug in your ear buds and learn.
A conversation about advertising, with David Ogilvy
David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version. Entrevista realizada por la AAAA al "papa de la ...
Search for the World's Greatet Salesperson - David Ogilvy, Salesman: The Early Years
Note: Here is David Ogilvy on sales. This is great too.
www.youtube.com Our founder, David Ogilvy, started as a cook and then a sales person. Learn lessons he picked up a long the way and the Art of Persuasion. We're looking for the world's greatest sales person. Are you the one? Visit the winner Todd Her...
What is the difference between Marketing and Advertising and why you should care.
Reg Gupton here: Understanding the difference between Marketing and Advertising is a distinction which will help you grow your business.
This is an important distinction which most business owners don't have a clue about. Having a business with open doors and believing print media advertising is all the marketing you need will not bring you success and might lead you and your family to bankruptcy or worse.
Read this and learn what to do differently.
Marketing vs Advertising | Business on Goldenacts
business.goldenacts.com12/16/11
Understanding what is the difference between marketing and advertising is very important for people in the fields of marketing, advertising and administration.
Note: Here is a classic video from David Ogilvy about direct marketing which is not advertising. Watch and learn from a master.
Note: What is your opinion or research on this topic. Post a comment below so we can all learn together.
This is an important distinction which most business owners don't have a clue about. Having a business with open doors and believing print media advertising is all the marketing you need will not bring you success and might lead you and your family to bankruptcy or worse.
Read this and learn what to do differently.
Marketing vs Advertising | Business on Goldenacts
Understanding what is the difference between marketing and advertising is very important for people in the fields of marketing, advertising and administration.
Note: Here is a classic video from David Ogilvy about direct marketing which is not advertising. Watch and learn from a master.
Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.
Note: What is your opinion or research on this topic. Post a comment below so we can all learn together.
Monday, December 19, 2011
Get outside of your own box with Seth Godin's help
Reg Gupton, here.
I have been a follower of Seth Godin for years. The first book I read was The Purple Cow. I was astounded with the clarity of his thinking and his novel ideas.
I read his blog every day. Without fail. Others not so much. His every day.
What follows is a 3 minute video where he describes his latest book. I just read the first 10 pages and found many things of import. I will be doing a PPT presentation soon about the ground breaking ideas he describes.
If you wish to purchase the book like I did: you can get it here.
I have been a follower of Seth Godin for years. The first book I read was The Purple Cow. I was astounded with the clarity of his thinking and his novel ideas.
I read his blog every day. Without fail. Others not so much. His every day.
What follows is a 3 minute video where he describes his latest book. I just read the first 10 pages and found many things of import. I will be doing a PPT presentation soon about the ground breaking ideas he describes.
Seth Godin on Poke The Box & The Domino Project
Seth Godin describes his new book Poke The Box and The Domino Project
If you wish to purchase the book like I did: you can get it here.
Sunday, December 18, 2011
If you can not wait until later this week
Hi Reg Gupton here.
Until my six part video on how to successfully and easily use Linked in in increase you leads and your income, you will find below several posts/videos by others which should whet your appetite.
Note: The first blog post is from the Linked in Blog about how to use polling to initiate conversations with your contact. Will be using this personally soon.
The LinkedIn Blog » Polls in Groups: The Easiest Way to Join the ...
Welcome to the first LinkedIn application within Groups – Polls – that will be rolling out to all members over the next few days. A key reason our members use LinkedIn Groups i
The LinkedIn Blog » Top Five Reasons to Use LinkedIn Groups
I've always been a big fan of LinkedIn groups, but as they add newer features and accelerate member growth, there are more reasons now than ever before to use groups for your organization. Here are my top five reasons to ...
s to share insights with like-minded professionals. ...
Note: Here is an 8 minute video just crammed full of useful tips. Not as good as the one I am editing for you right now. It will have to do until we finish this week.
How & Why To Use LinkedIn.com
SmallBizTrends.com presents a video about LinkedIn. Your network consists of your connections, your connections connections, and the people they know, linking you to thousands of qualified professionals. Here's a short video about what Linkedin.com i...
Like this video series. Others are and you don't want to be last.
Until my six part video on how to successfully and easily use Linked in in increase you leads and your income, you will find below several posts/videos by others which should whet your appetite.
Note: The first blog post is from the Linked in Blog about how to use polling to initiate conversations with your contact. Will be using this personally soon.
The LinkedIn Blog » Polls in Groups: The Easiest Way to Join the ...
Welcome to the first LinkedIn application within Groups – Polls – that will be rolling out to all members over the next few days. A key reason our members use LinkedIn Groups i
The LinkedIn Blog » Top Five Reasons to Use LinkedIn Groups
I've always been a big fan of LinkedIn groups, but as they add newer features and accelerate member growth, there are more reasons now than ever before to use groups for your organization. Here are my top five reasons to ...
s to share insights with like-minded professionals. ...
Note: Here is an 8 minute video just crammed full of useful tips. Not as good as the one I am editing for you right now. It will have to do until we finish this week.
How & Why To Use LinkedIn.com
SmallBizTrends.com presents a video about LinkedIn. Your network consists of your connections, your connections connections, and the people they know, linking you to thousands of qualified professionals. Here's a short video about what Linkedin.com i...
Like this video series. Others are and you don't want to be last.
Friday, December 16, 2011
How to prospect like a rock star
The following videos contain compelling information which will help you when you are prospecting.
Get your pen and pad out to take some great notes. You will be glad you did.
Note: The following video is about cold calls. He points also work very, very well for warm calls. Pay attention to the "so what" question.
Note: Asking questions is a great way to encourage your prospects to talk with you and open up as they begin to know, like and trust you more. We generally don't make major purchases from strangers. Commodities like gas, gum and a soda. You bet. Take out a loan, buy a house, take out a mortgage, not so much.
Note: Here is what not to do when making a sales call. And this is what most people do because they think that creating credibility and qualifying is key.
Folks: Listen up. Building rapport is the key. Not the rest of this stuff (a technical sales term) just nonsense.
More on rapport building to follow.
To your continued success,
Reg Gupton
Get your pen and pad out to take some great notes. You will be glad you did.
Sales Techniques: Prospect Your Prospects
Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com
Note: The following video is about cold calls. He points also work very, very well for warm calls. Pay attention to the "so what" question.
Sales Techniques: How to Capture a Prospect's Attention
Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com
Note: Asking questions is a great way to encourage your prospects to talk with you and open up as they begin to know, like and trust you more. We generally don't make major purchases from strangers. Commodities like gas, gum and a soda. You bet. Take out a loan, buy a house, take out a mortgage, not so much.
How to Put a Prospect to Sleep in 3 Easy Steps | Fearless Selling
fearless-selling.ca12/5/11
Getting an appointment with a new prospect has never been more challenging. It takes persistence, dedication and lots of hard work. This means you need to make.
Note: Here is what not to do when making a sales call. And this is what most people do because they think that creating credibility and qualifying is key.
Folks: Listen up. Building rapport is the key. Not the rest of this stuff (a technical sales term) just nonsense.
More on rapport building to follow.
To your continued success,
Reg Gupton
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