What is the difference between Marketing and Advertising and why you should care.

Reg Gupton here: Understanding the difference between Marketing and Advertising is a distinction which will help you grow your business.

This is an important distinction which most business owners don't have a clue about. Having a business with open doors and believing print media advertising is all the marketing you need will not bring you success and might lead you and your family to bankruptcy or worse.

Read this and learn what to do differently.

Marketing vs Advertising | Business on Goldenacts

business.goldenacts.com12/16/11

Understanding what is the difference between marketing and advertising is very important for people in the fields of marketing, advertising and administration.

Note: Here is a classic video from David Ogilvy about direct marketing which is not advertising. Watch and learn from a master.

David Ogilvy: We Sell or Else

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.

Note: What is your opinion or research on this topic. Post a comment below so we can all learn together.

Get outside of your own box with Seth Godin's help

Reg Gupton, here.

I have been a follower of Seth Godin for years. The first book I read was The Purple Cow. I was astounded with the clarity of his thinking and his novel ideas.

I read his blog every day. Without fail. Others not so much. His every day.

What follows is a 3 minute video where he describes his latest book. I just read the first 10 pages and found many things of import. I will be doing a PPT presentation soon about the ground breaking ideas he describes.

Seth Godin on Poke The Box & The Domino Project

Seth Godin describes his new book Poke The Box and The Domino Project

If you wish to purchase the book like I did: you can get it here.

If you can not wait until later this week

Hi Reg Gupton here.

Until my six part video on how to successfully and easily use Linked in in increase you leads and your income, you will find below several posts/videos by others which should whet your appetite.

Note: The first blog post is from the Linked in Blog about how to use polling to initiate conversations with your contact. Will be using this personally soon.

The LinkedIn Blog » Polls in Groups: The Easiest Way to Join the ...

Welcome to the first LinkedIn application within Groups – Polls – that will be rolling out to all members over the next few days. A key reason our members use LinkedIn Groups i

The LinkedIn Blog » Top Five Reasons to Use LinkedIn Groups

I've always been a big fan of LinkedIn groups, but as they add newer features and accelerate member growth, there are more reasons now than ever before to use groups for your organization. Here are my top five reasons to ...

s to share insights with like-minded professionals. ...

Note: Here is an 8 minute video just crammed full of useful tips. Not as good as the one I am editing for you right now. It will have to do until we finish this week.

How & Why To Use LinkedIn.com

SmallBizTrends.com presents a video about LinkedIn. Your network consists of your connections, your connections connections, and the people they know, linking you to thousands of qualified professionals. Here's a short video about what Linkedin.com i...



Like this video series. Others are and you don't want to be last.

How to prospect like a rock star

The following videos contain compelling information which will help you when you are prospecting.

Get your pen and pad out to take some great notes. You will be glad you did.

Sales Techniques: Prospect Your Prospects

Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com

Note: The following video is about cold calls. He points also work very, very well for warm calls. Pay attention to the "so what" question.

Sales Techniques: How to Capture a Prospect's Attention

Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com

Note: Asking questions is a great way to encourage your prospects to talk with you and open up as they begin to know, like and trust you more. We generally don't make major purchases from strangers. Commodities like gas, gum and a soda. You bet. Take out a loan, buy a house, take out a mortgage, not so much.

How to Put a Prospect to Sleep in 3 Easy Steps | Fearless Selling

fearless-selling.ca12/5/11

Getting an appointment with a new prospect has never been more challenging. It takes persistence, dedication and lots of hard work. This means you need to make.

Note: Here is what not to do when making a sales call. And this is what most people do because they think that creating credibility and qualifying is key.

Folks: Listen up. Building rapport is the key. Not the rest of this stuff (a technical sales term) just nonsense.

More on rapport building to follow.

To your continued success,

Reg Gupton

Remember: Success leaves clues for us. Here are a few.

Reg Gupton, here.

There are as many Success Principles as there are writer and thinkers on the subject. Here are several videos which you will find useful.

Video:Traits of Successful People Video with Donald Van de Mark

How do successful people stay motivated,change themselves and constantly improve? Donald Van de Mark interviewed hundreds of great leaders and offers this explanation with video of Jack Welch and Starbucks' Howard Schultz. Book Donald to speak at you...

17 Success Principles - The Common Traits of Successful People

17 Success Principles - The Common Traits of Successful People video by Ahmad Sanusi Husain consultant-speaker-motivator Kuala Lumpur, Malaysia sanusi.my@gmail.com mobile: +6019-234 8786 CEO & Consultant: ahmad-sanusi-husain.com Consulting & Training...

Note: In this second video you hear briefly from Jack Welch and Howard Schultz and how they became successful.

6 Success Traits Worth Mastering | Buon Viaggio

Trying to build a business without entrepreneurial thinking is like trying to build a house with a toothbrush. An employee mindset is not a useful.

Note: I have not vetted this persons offerings. Just thought her message was a sound one.

Successful Traits Of An Entrepreneur | The Successful Entrepreneur

entrepreneursuccessteam.com12/3/11

The traits of an entrepreneur are many, but they can be boiled down to a few key things. You have to be willing to do what it takes to be successful, you have to focus on the prize and not the challenges to get there. You also ...

Note: A short and useful article on success.

How to use your new assistant

Hi, Folks,

Reg Gupton, here.

My friend, Evie Cohen caught me on a hike we took this fall. We were talking about how to use an assistant in her real estate business.

This is a short video which answers this question. There are only three things which your assistant should to for you. Here they are:

http://youtu.be/pvXIuMiCKn0

To your success,

Reg Gupton

New Presentations posted For You

Hi, Reg Gupton here.

Check out http://slidesha.re/profitbleslideshows for 11 new presentations on all sorts of topics from why small business fail to how to generate more leads in your business.

You will find tips on how to increase sales, increase profit and get more leads easily accessible to you.

Pass this email along to your list. They will thank you for it.

To your continued success,