Make this list of mistakes at your peril. You don't need to. I have made them all and can help you learn from my mistakes and massively explode your business in a very short time if you are willing to be disciplined and learn from others.
1. Believing that your most profitable source of new customers is from print media ads.
2. Believing that your marketing energy and money should be spent predominately trying to attract new customers.
3. Believing that marketing to your existing customers is expensive, time consuming and not very profitable.
4. Not capturing the names, addresses and email addresses of your existing customers.
5. Not offering your existing customers incentives to stay with you.
6. Buying software that requires a Ph.D. in computer science to operate.
7. Buying software that will not allow you to create and run marketing campaigns easily and automatically.
8. Buying software that will not allow you to send e mails directly from inside the program.
9. Not investing in training or coaching on the use of the software that you buy.
10. Believing that contacting your prospects and past buyers 2-3 times per year is enough.
Print these ten tips, post them to your wall and read them daily. Don't engage in them. Ever.
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