Just finished a call with a client who said that she had a RWA buyer ready to purchase with nothing in the MLS that would work. The buyer is pre-approved for a loan. Ready to buy now.
I asked if the property existed in the market place and was just not listed at the current time.
Answer: yes!
I suggested that she send an email to her list of over 300 asking them: "Who do you know who owns this kind of property?" List the features, neighborhood, etc. I suggested that she say she is not looking for a listing.
She is looking for a property that could be purchased now by a RWA buyer. Now!
No extended listing period, only one showing, no getting the house ready. Show, sell and move.
This strategy worked well for me when I was an agent on the street. You can use it too.
Oh, while I was explaining the idea to my client, she had already moved mentally to thinking about all the people who she did not have an email address for. She did not think of the other side of the list. Those who she did have emails for.
Even if she had only 1/2 of the emails, that would still be over 150 folks who would be out working for her. Please remember that each person you know knows about 200 people, so as many as 3,000 people were now on her team helping her satisfy her buyer.
Let me know what you think and how it has worked for you if you have used this strategy in the past.
To your continued success,
Reg Gupton
Tuesday, April 06, 2010
Saturday, April 03, 2010
Control your tools, Control your life
The other day, I was talking with a client about time. She mentioned that she did not have enough time to get all her work completed during a day.
We spoke about two major points: Interruptions and priorities.
First, interruptions. When I started selling real estate in 1980, (yes, back in the dark ages) there were no cell phones, no email, no voice mail, no Internet, and no smart phones. We had those little pink "while you were out" slips written up by the office staff to tell us who had called while we were out of the office.
We played telephone tag. A lot. Very, very frustrating. I call you. Leave a message. You call me. Leave a message. Ad nauseum.
We ran all over town delivering paperwork. Our MLS was a newsprint book delivered once a week. We had just moved form 3-hole property listing pages copied and delivered to the offices in town which we had to manually put into our own 3-ring binders.
Was my life more peaceful? You bet. Less efficient and effective. You bet, too.
My client and I discussed a typical block of time when she was working on a project. It did matter what kind of project. Preparing a listing. Preparing an offer. Doing an MLS search for a buyer client.
She said she was "constantly" interrupted.
I committed heresy and suggested she turn off/close her email program on her computer. Close her door and put a "do not disturb" sign on it. Turn off or hide her cell phone. She was quite troubled at these suggestions.
Why you might ask? Because we have been trained/habituated to be constantly available to these new tools.
Where is it written that when you obtain your real estate license, you give up your life and have no boundaries between your personal and business lives. Not healthy in my experience.
You can take control of your tools and your life and be more successful and more at peace. Really.
Next, priorities.
Many of us, have very active minds where ideas (both good and bad) percolate to the surface unexpectedly. We are afraid that if we don't act on the idea immediately, it will be gone.
I call it chasing butterflies or BSOs. That would be Bright Shiney Objects that may or may not have anything to do with our business or personal success They are just flights of fancy or more likely .
How about this? When you get a great idea, post it to Top Producer as a "to do" for yourself on a future date. You will know two things: first, it is not lost. Second, you can get back to work on the task at hand.
In the future, you will be reminded to work on/think about/decide whether your hot idea is really hot. Many time after the passage of a little time, the idea is not so hot and does not deserve your attention.
Consider taking control of your life and your tools. You deserve it.
We spoke about two major points: Interruptions and priorities.
First, interruptions. When I started selling real estate in 1980, (yes, back in the dark ages) there were no cell phones, no email, no voice mail, no Internet, and no smart phones. We had those little pink "while you were out" slips written up by the office staff to tell us who had called while we were out of the office.
We played telephone tag. A lot. Very, very frustrating. I call you. Leave a message. You call me. Leave a message. Ad nauseum.
We ran all over town delivering paperwork. Our MLS was a newsprint book delivered once a week. We had just moved form 3-hole property listing pages copied and delivered to the offices in town which we had to manually put into our own 3-ring binders.
Was my life more peaceful? You bet. Less efficient and effective. You bet, too.
My client and I discussed a typical block of time when she was working on a project. It did matter what kind of project. Preparing a listing. Preparing an offer. Doing an MLS search for a buyer client.
She said she was "constantly" interrupted.
I committed heresy and suggested she turn off/close her email program on her computer. Close her door and put a "do not disturb" sign on it. Turn off or hide her cell phone. She was quite troubled at these suggestions.
Why you might ask? Because we have been trained/habituated to be constantly available to these new tools.
Where is it written that when you obtain your real estate license, you give up your life and have no boundaries between your personal and business lives. Not healthy in my experience.
You can take control of your tools and your life and be more successful and more at peace. Really.
Next, priorities.
Many of us, have very active minds where ideas (both good and bad) percolate to the surface unexpectedly. We are afraid that if we don't act on the idea immediately, it will be gone.
I call it chasing butterflies or BSOs. That would be Bright Shiney Objects that may or may not have anything to do with our business or personal success They are just flights of fancy or more likely .
How about this? When you get a great idea, post it to Top Producer as a "to do" for yourself on a future date. You will know two things: first, it is not lost. Second, you can get back to work on the task at hand.
In the future, you will be reminded to work on/think about/decide whether your hot idea is really hot. Many time after the passage of a little time, the idea is not so hot and does not deserve your attention.
Consider taking control of your life and your tools. You deserve it.
Saturday, February 06, 2010
Only 83 days left for this opportunity
Hi, Reg A quick note to remind you that your buyers (both first time and repeat) only have 84 days to be under contract on their new home so they can take advantage of the Tax Credit.
Don't miss out on this once in a lifetime opportunity.
Not sure how to market to them? It's easy using expresscopy.
This is a great way to easily send laminated regular sized 4-color postcards to your target audiences for 56 cents including postage. That is right. They print the card in beautiful 4-color, laminate, address and deliver it to the USPS for 56 cents or less. You also save 20% on your first order.
I checked the available cards and found that there are 13 pre-designed regular size (4.25 by 5.6) and 11 jumbo size ( 5.5 by 8.5) cards. Jumbo cards cost a little more.
Take advantage of this opportunity to easily and professionally communicate with your SOI and Past Clients. They will thank you for it.
Don't miss out on this once in a lifetime opportunity.
Not sure how to market to them? It's easy using expresscopy.
Just open a free acct by going here Yes, I am a partner with this fine company and make a little money when you send cards using their service. That being said, I would recommend them if I did not earn anything.
Here are several testimonials for you to check out. You can read about their excellent service, the new listings rec'd, the money made and the cost savings over previous ways of doing the same job.
This is a great way to easily send laminated regular sized 4-color postcards to your target audiences for 56 cents including postage. That is right. They print the card in beautiful 4-color, laminate, address and deliver it to the USPS for 56 cents or less. You also save 20% on your first order.
After you view the page and before you set up your account, call 1.800.260.5887, then ext. 3219 for a lesson on how to send cards with very little effort.
All you need is the desire to make some money, a digital list and the money to invest in this program. You can reach 100 people from your database for $56. I can not imagine that you won't find someone from your list who either knows someone or wants to take advantage of the Tax Credit. Can you?
I checked the available cards and found that there are 13 pre-designed regular size (4.25 by 5.6) and 11 jumbo size ( 5.5 by 8.5) cards. Jumbo cards cost a little more.
Your Sphere of Influence and Past Clients and you need to move fast. Under contract by April 30 and close by July 1, 2010.
Take advantage of this opportunity to easily and professionally communicate with your SOI and Past Clients. They will thank you for it.
Not sure how to do this, feel free to call me for free 1/2 conversation on what I have learned about using expresscopy to make sales to your SOI and Past Clients.
Thursday, February 04, 2010
Are you finding new prospects like this? I bet not.
Hi Reg,
The 8x8 and 33 touch programs really do work! As you know they are described on page 146 and 147 of the MREA book by Gary Keller and Dave Jenks. You can read a book review here
As you know, last May I was in the hospital for 3 days. At the end of my stay I struck up a conversation with the discharge nurse as she was wheeling me down the corridor of the hospital toward the exit doors, I struck up a conversation with her. I told her what I did and that I'd like to mail her valuable information. She was interested so I wrote down her contact info and put her and her husbands info in Top Producer and started them on the 8x8 program. After the 8 weeks we put them on the 33 touch. Over the last 8 month period I had called them twice and left a message just to check in with them.
Just this week she called me and invited me to come over and talk to them about listing their house for sale. I met with them last night and spent some quality time getting to know them. As we were finishing up I mentioned that I'm always on the lookout for people like them who could use the services of a Realtor like me.
The husband then said, "How many cards do you have in your pocket?"
I looked and I had 5. He said I'll take all of those but we might need more. Then he and his wife named 2 close relatives, a neighbor, and 3 friends/associates that they were going to give my cards to.
I was writing down the names and addresses and info about the prospects as fast as they were giving the info to me. After I got home that evening I counted up the leads and the potential here turns out to be 8 sides! Oh, I almost forgot to mention, I'm meeting with the husband and wife tomorrow to list their house for sale.
Reg, thank you for coaching me on a pathway that really does work!
Jerry Readle
Remax Alliance
6343 W. 120th Ave.
Broomfield, CO 80020
Jerry direct: 303-327-6777
fax: 303-469-7959
main office: 303-469-8821
email: jerryreadle@gmail.com
website: www. realtorjerry4life.com
The 8x8 and 33 touch programs really do work! As you know they are described on page 146 and 147 of the MREA book by Gary Keller and Dave Jenks. You can read a book review here
As you know, last May I was in the hospital for 3 days. At the end of my stay I struck up a conversation with the discharge nurse as she was wheeling me down the corridor of the hospital toward the exit doors, I struck up a conversation with her. I told her what I did and that I'd like to mail her valuable information. She was interested so I wrote down her contact info and put her and her husbands info in Top Producer and started them on the 8x8 program. After the 8 weeks we put them on the 33 touch. Over the last 8 month period I had called them twice and left a message just to check in with them.
Just this week she called me and invited me to come over and talk to them about listing their house for sale. I met with them last night and spent some quality time getting to know them. As we were finishing up I mentioned that I'm always on the lookout for people like them who could use the services of a Realtor like me.
The husband then said, "How many cards do you have in your pocket?"
I looked and I had 5. He said I'll take all of those but we might need more. Then he and his wife named 2 close relatives, a neighbor, and 3 friends/associates that they were going to give my cards to.
I was writing down the names and addresses and info about the prospects as fast as they were giving the info to me. After I got home that evening I counted up the leads and the potential here turns out to be 8 sides! Oh, I almost forgot to mention, I'm meeting with the husband and wife tomorrow to list their house for sale.
Reg, thank you for coaching me on a pathway that really does work!
Jerry Readle
Remax Alliance
6343 W. 120th Ave.
Broomfield, CO 80020
Jerry direct: 303-327-6777
fax: 303-469-7959
main office: 303-469-8821
email: jerryreadle@gmail.com
website: www. realtorjerry4life.com
Saturday, January 30, 2010
My Review of STABILicers Traction Devices - Unisex
STABILicers anti-skid traction soles give your footwear a tenacious grip on snow and ice.
Better than I could have imagined
By reggupton from Boulder CO on 1/30/2010
Gift: No
Sizing: Feels true to size
Width: Feels true to width
Pros: Comfortable, Durable
I learned about these while on a naturalist hike at about 9,000 in the Rockies. We were on a packed snow trail where no floatation was required. All that I need was increased traction to keep from slipping.
I reviewed my winter mountain travel and found that over 85% of the time, I was on packed trails.
I spent only a little time on unpacked, soft snow.
Now, I carry my snowshoes and were Stabilicers most of the time.
I have also used them when fly fishing for increased grip in the stream. They work well.
They are the best.
(legalese)
Wednesday, January 13, 2010
The #1 reason for not being successful in your small business
Hi Reg Gupton here.
Today I took the current issue of Dan Kennedy and Bill Glazier's No B.S Marketing Newsletter to lunch as my date. If you are not familiar with these marketing geniuses, look here. They are the best direct response marketers out there.
Anyway, in the FAQ, Bill was asked: "What is the number 1 reason you see for people not being successful in their business."
Here is his answer: "They don't work. They are not willing to put forth the effort to work on their own marketing education in order to achieve the knowledge they need and then, they don't implement what they learn. If you do these two things, you will be successful (plain and simple)"
Having coached dozens and dozens and dozens of agents, I could not agree more. Many agent are unwilling to educate themselves and will not implement the ideas/plans that they develop.
So they fail or do not achieve the success they deserve.
To your continued success,
Reg Gupton
Today I took the current issue of Dan Kennedy and Bill Glazier's No B.S Marketing Newsletter to lunch as my date. If you are not familiar with these marketing geniuses, look here. They are the best direct response marketers out there.
Anyway, in the FAQ, Bill was asked: "What is the number 1 reason you see for people not being successful in their business."
Here is his answer: "They don't work. They are not willing to put forth the effort to work on their own marketing education in order to achieve the knowledge they need and then, they don't implement what they learn. If you do these two things, you will be successful (plain and simple)"
Having coached dozens and dozens and dozens of agents, I could not agree more. Many agent are unwilling to educate themselves and will not implement the ideas/plans that they develop.
So they fail or do not achieve the success they deserve.
To your continued success,
Reg Gupton
Thursday, January 07, 2010
Would you invest your money with?
Hi,
Reg Gupton here. Met a new Realtor prospect the other day. We had a brief conversation about his business, his goals for the year and how he was working to achieve them.
He could speak his goals and did not have them in writing. Not a good sign. He did not have any systematic lead generation systems that were proven to work. He was flying by the seat of his pants.
I asked for his business card. He had one. That is good news. BTW...he never asked for mine.
While working for a major real estate company in our market, he had a free (read yahoo.com) email address.
Would you invest/trust your money with a CFP or stock broker who did not have a professional email address? I think not.
Nor should a member of the public trust you to sell their home or help them buy one if you don't care enough to use a professional email address.
A small point and an important one in my opinion.
To your continued success,
Reg Gupton
Reg Gupton here. Met a new Realtor prospect the other day. We had a brief conversation about his business, his goals for the year and how he was working to achieve them.
He could speak his goals and did not have them in writing. Not a good sign. He did not have any systematic lead generation systems that were proven to work. He was flying by the seat of his pants.
I asked for his business card. He had one. That is good news. BTW...he never asked for mine.
While working for a major real estate company in our market, he had a free (read yahoo.com) email address.
Would you invest/trust your money with a CFP or stock broker who did not have a professional email address? I think not.
Nor should a member of the public trust you to sell their home or help them buy one if you don't care enough to use a professional email address.
A small point and an important one in my opinion.
To your continued success,
Reg Gupton
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