Tuesday, January 11, 2011

Reg Gupton presents: The Science of Hiring

Hi

Reg Gupton here. There is good news on the hiring front. There is a science to hiring.

The other day, a small business owner, let’s call him Kris, mentioned to me that things were going better for him and his company. He said that he was dreading the thought of hiring more employees since his success in the past had been dismal.

Kris told me that high turnover was part and parcel in his industry. It had always been that way and would be that way into the future.

He confessed to me: I have no organized/proven system for hiring. Pretty scattered when it came to hiring he admitted.

I mentioned that I helped some major and not so major companies create a process for hiring that proved successful. In one case, turnover was reduced from 54% to 12% saving the company hundreds of thousands of dollars in out of pocket expenses.

I told him:

Follow these steps and you will make better hires, reduce turnover, reduce expenses, reduce manager stress and increase profit.

1. Determine the problem you want to solve.

Outline the results you want from your new employee. Forget the past. Focus on future expected outcomes and results.

More sales, phones answered by the 3rd ring. Accts payable processed within a day of invoices being rec’d. You fill in the blanks.

2. Write a brief job description focusing on:

Hard skills

Do you need someone; who knows how to create a web page using Dreamweaver? Use MS Office? Use Calyx, Avista Agile™ systems, or Loan Prospector?

Soft skills

There are numerous soft skills that are relevant for many jobs. Here are 10 to consider;

Top 10 Soft Skills

1. Communicate Effectively

To communicate effectively the candidate must possess the ability to express himself clearly, to be a good listener and to show empathy and understanding of others. They also need to be able to use language and grammar correctly.

2. Commitment to the job

The principal qualities employers seek: honesty, dependability and enthusiasm.

3. Learn new tasks willingly

No matter what the job, at times there will be new things to learn and any employer wants someone who will be willing to learn anything required, within reason.

4. Accept responsibility

Many problems in the workplace are caused by people passing the buck, or not taking responsibility for their own actions, or inaction. Employers are on the look out for those who take pride in the quality of their work, evaluate it regularly and use their time wisely.

5. Excellent Interpersonal Skills

These skills show in the ability to work co-operatively with others, maintain a positive attitude and to accept constructive criticism.

6. Make Decisions

Decisions need to be made all jobs. The demonstrated ability to establish priorities and stick to them goes hand in hand with the ability to organize tasks. Also the ability to contribute new ideas is part of this process.

7. Show Flexibility

In this rapidly changing world, the ability and willingness to adapt and be flexible is becoming a core workplace requirement.

8. Leadership Potential

Leadership traits are desirable whether the employee supervisors others or not. These include demonstrated persistence, self motivation and showing an effort to improve personal and group/team performance.

9. Grow in the job

By showing ambition, the job applicant lets the employer know they are willing to train and gain further skills. Of course, the employers also want this ambition to include staying with the company.

10. Ability to handle personal problems

Everyone at some time feels pressures and stresses in their personal life. With the possible exception of major crisis, employers are looking for people who can cope with their personal lives without letting it interfere with their work.

The candidate must have experiences in previous jobs that demonstrate their use, they must be evident in the resume, and evident during the interview.

Behaviors

There are four easily measured behaviors that relate to job performance. They are how a person deals with:

1. Problems

2. People

3. Pace (rate of change on the job)

4. Procedures or details.

Motivations

There are 6 readily measured motivations that will determine what a person will focus on daily and how their reward system needs to be structured. They are:

1. Theoretical

2. Utilitarian

3. Aesthetic

4. Social

5. Individualistic

6. Traditional

3. Find candidates

There are numerous ways to find candidates. First, start out with friends, family, your industry specific database (contacts), existing and past customers. Then Craigslist and your local newspaper are proven sources. You might consider job web sites. If you do, be prepared to be overrun with candidates who may or may not meet your job fit requirements...

4. Review Resumes and cover letters

Be specific in your request for information. Specify where to reply with what and in what form. This is an easy way to eliminate people who can not write nor follow directions.

5. Interview the subset who passed the resume screen using the Interview Questions

About three decades ago, when hired to be the assistant administrator of a 120 bed hospital in Michigan, one of my duties was to act as the Personnel guy, now called HR.

I knew nothing about human resources which included interviewing candidates for many of the jobs in the hospital. After attending a multi day HR training program I developed a set of open ended interview questions that I have used with minor modifications since that time.

They have served me well, kept me legal by treating all candidates the same and forced the candidates to provide revealing information about themselves, their success and failures.

6. Eliminate for job fit

Using the interview, hard and soft skill tests, resumes and cover letters, pick the best 2-4 candidates. Eliminate the rest. See # 10 below.

7. Run assessments on the remaining candidates

Research shows that if jobs could speak there is a profile of behaviors and motivations that leads to more success than other profiles. You should hire to job fit; a set of behaviors and motivations held by your top performers.

After you have eliminated all but two to four of your candidates, run the DISC and Personal Interview Attitude and Values (PIAV) assessments to determine how they fit your hiring profile.

8. Re-interview with assessments

It is relatively easy to mis-state the truth during an interview. For example when a candidate tells you they are motivated by money (when they are not) and they can follow procedures (when they can’t or won’t).

If you are hiring a commission-only sales person, it would be best if your new hires were motivated by money. The PIAV will let you know if they are.

Likewise, the DISC assessment will tell you if they are really hard chargers or would prefer to sit behind a desk and work on files rather than going out and interacting with the public.

These assessments are valid and reliable. They measure what they are supposed to measure and they do it time after time.

9. Make a written job offer

Create/send a letter to your candidate that confirms the offer you most likely made to them in person or on the phone. An audit trail is a good practice.

10. Send reject letters as necessary

Send a written rejection letter to everyone you do not hire. This strategy will be good for business and most likely good legally too. Check with your legal counsel about the contents that might be useful in your letter.

Further, you never know when you might reconsider or want to do business with this person in the future. Watch those burned bridges.

If you follow these simple, practical, proven steps, your hiring decisions will be better, your pain less and your profit higher.

Friday, January 07, 2011

Reg Gupton offers 5 easy steps to use Holiday Direct mail in your marketing plan

Hi, Reg Gupton here.

Now is the time to begin/start your direct mail marketing plan. If you are not convinced that direct mail, pays. We should talk. The average return on investment for target direct mail is over $14 of income for each one dollar invested. If you don't know how to use direct mail profitably, we should talk about that too.

I have seen it done poorly with all the money wasted.

Below are the dates of the major holidays in the US for 2011.

You can use your Expresscopy account profitably in 5 easy steps. Don't have a free Expresscopy account? Open your free acct here http://bit.ly/b48cnM You will also receive 20% off on your first order.

Here are the 5 steps.

1. Decide that you are going to send holiday cards as part of your direct marketing to your Sphere of Influence and Past Clients.

2. Select the holidays you are going to celebrate with cards to you list.

3. Mark your calendar a minimum of 10 days before the holiday date to send the cards.

4. For those days which you choose with no pre-designed cards, upload your own pictures and create a custom card.

4. Sit back and watch the money roll in.

Date-Holiday Number of cards

Expresscopy.com

Jan 17-Martin Luther King Day

Feb 14-Valentine's Day 8 cards

Feb 21-Presidents' Day

Mar 17-St Patrick’ day 5 cards

May 8 – Mother’s Day

May 30-Memorial Day 2 cards

Jul 4-Independence Day 10 cards

Sep 5-Labor Day

Oct 31-Halloween 20 cards

Nov 11-Veterans Day

Nov 24-Thanksgiving Day 29 cards

Dec 25-Christmas Day 104 cards

Sit down with your calendar and get started.

You will be glad you did.

To your continued success,

Reg Gupton


Monday, January 03, 2011

Reg Gupton asks: 7 Power Questions

Reg Gupton here.

Do you want to make this
your best year ever?

If so, I'd like to help you. And
if not, I'd really like to help you.

++++++++++++++++++++++++
** Power Questions **
++++++++++++++++++++++++

Answer these 7 questions and
you'll get a lot more clarity,
direction, and focus for your
business in the year ahead.

You'll be ready to burst forward
as an explosive force for good in the
world and you'll create more prosperity
for yourself and others.

Also, if so, copy this message into
a Word.doc. Answer the questions.

Email your questions and answers to me
right now I'll personally reply back
with some custom recommendations for you.

7 POWER QUESTIONS FOR 2011...

QUESTION #1: What are your
top 3 business goals for 2011?
(be sure 1 of them is a revenue
goal, like X$/month or Y$ for
the year).

[Type Your Answer Here]


QUESTION #2: How will your life
be different because you've accomplished
these goals? (this should get you even
more fired up because you'll see the
impact that these goals will have on
your life)

[Type Your Answer Here]


QUESTION #3: What do you
think are the biggest challenges
that could be slowing you down
or stopping you from making all
of your 2011 business goals from
coming true? (list as many as
possible - at least 5 at the minimum:
the more clarity you have on your
challenges, the more you'll be able
to do to solve them)

[Type Your Answer Here]


QUESTION #4: What impact do
you think these challenges are having
on you personally and on your business?
(go deep with this, look at your health,
relationships, overall joy in life: the
more you go big here, the more you'll
be ready to tear out of the gates this year
to bust through all of these challenges)

[Type Your Answer Here]


QUESTION #5: How will you feel 1
year from today, looking back on the
year, having achieved all of your goals?
(what will it feel like? What will have
been the highlights of the year?)

[Type Your Answer Here]


QUESTION #6: Where are you at
in your business right now today?
(This is how I'll be able to give you
the most personal recommendations,
so be honest here. Are you...
just starting? have a few clients?
have a good chunk of clients, but
need a few more? already at over
$100K, now ready to go for a quarter
Mill? Somewhere else entirely?)

[Type Your Answer Here]


QUESTION #7: Would you like
to have me work personally 1-on-1
"VIP Fasttrack" Coaching
Session with you for just $97?
(I'll help you get even more,
clarity, focus, and motivation
for the year ahead).

[Type Your Answer Here]

Alright!!

When you have answered all
the questions, send your answers
to me @ gupton@growthseminars.com

I will reply to everyone's
email, but I can't guarantee I'll
be able to do it today (obviously
it depends on how many people
actually take the time to answer
these 7 questions).

I look forward to doing lots
of great things together in 2011.
I hope we get to work together
very closely.

To your continued success,

Reg Gupton

Monday, December 27, 2010

Reg Gupton's Top 10 Referral Business Builder Tips

It is an old saw that it is more expensive to acquire new customers than to work with established ones. This has certainly been my personal experience and the experience of others that I have consulted to and coached over the years.
Ignore these habits at your peril.
1. Be honest at all costs. No matter what.
2. Never pressure someone just to make a sale
3. See every customer as a friend not just as a sale or money.
4. Don't work with everyone that crosses your threshold. Be selective and work with those that you genuinely like.
5. Stay in touch after the transaction is over. If nothing else, be in touch with cards, letters and newsletters. In person or on the phone are the best.
6. Perform a written post-transaction quality survey. Then listen to what your clients say.
7. Follow the "Platinum Rule." Do unto others as they would have you do unto them.
8. Give small referral gifts to everyone that sends you a lead whether it becomes a sale or not.
9. Learn the biggest problem in your industry. Solve it for your customers.
10. If your industry offers advanced designations, earn them and display your credentials.

Reg Gupton's op 10 reasons to stay in touch with past clients

I have noticed while coaching numerous real estate agents over the past decade that many do not stay in touch with their past clients after they get paid and the transaction closes. Here are 10 reasons why you should stay in touch.

Top 10 reasons to stay in touch with your past customers
1. You would like them to buy from you again.
2. You would like them to give you a testimonial.
3. You would like them to send you their friends as customers through referrals.
4. You would like them to be brutally frank and rate your customer service delivery system.
5. You would like them to honestly and candidly evaluate your product or service.
6. You would like to learn the many ways that your customers use your product or service.
7. You would like them to give you ideas on ways to improve your product or service
8. You would like them to talk to a prospective customer who has asked to talk with a current customer.
9. You would like to develop a friendly relationship with them so that they are comfortable discussing problems with you.
10. You would like them to buy more frequently from you.

Friday, December 10, 2010

Reg Gupton's Top 10 Database purchasing tips

Reg Gupton here. Here are the Top 10 mistakes I see when watching people purchase an electronic database.

Follow these simple steps and you will make a better decision when buying database software.

1. Ask friends what they use and how they use the database software that they have.

Surely one of your friends uses relational databases. They will be able to tell you what works and what does not with the package that they use.

2. Do your own due diligence on the features that you need

After receiving suggestions on several packages from your friends, get on the web; use Google to search for the software

3. Purchase a Relational Database.


A Relational Database simply put is a lot of data like name, address, city, state, zip, phone number, e mail addresses etc that is searchable in too many different ways to list here.

The power comes in allowing you to find any single record (read person) or
group of records (group of persons) quickly and communicate with them in numerous ways. For example you can search for past customers that live in Colorado Springs. This search might be helpful if you are going to be in the city and wish to visit your existing customers.

4. Hire a coach/consultant/trainer to teach you how to most effectively use the software you acquire.

Your time is too valuable to noodle around in a database program trying to figure out how to perform the basic tasks that you wish to accomplish. An hour or two of a skilled consultant for the software will save you tons of time and get you productive in hours not days.

5. Make sure that the program will allow you to setup and implement marketing campaigns to both individuals and groups.


Some programs will allow you to send communications (e-mails, postcards, and letters) to individuals but you need to send each one individually. The better programs allow you to send all the necessary letters (for example) with a single mouse click (or two).

The program that I use sorts through all the letter and/or emails that are to be sent off into the future and lets you know how many are scheduled to go out today.
This should be done in the main program without add-ons or additional pieces of software.

6. Think about the expenditure as an investment and not a cost.


Investing in database software and building the list of names is truly like buying a printer or other piece of software or a high-speed connection to the Internet.

You will be able to conduct business in ways you never imagined prior to owning and building your personal database.

7. Assure that you can send emails directly from the database software that you acquire.

Some database packages force you to use intermediary steps or use the e-mail client that came with the software. Many are not supported nor are they in the mainstream.

8. Make sure that the software will allow you to mail-merge a group of people receiving different letters or e-mails.


Mail merge allows the software to look up the name, address, etc and the letter or e-mail put the two together and send them. Other pieces of software force you to do this manually. Not a good use of your time.

9. Realize that in the beginning there is a huge investment of time entering the data from your paper system.

Be aware that it could take you only 60-120 seconds to enter each person's contact information. And also be aware that you will only have to do this one time. Ever. Then you can use your personalized database as a Rolodex, phone list, birthday card reminder system and to carry out marketing campaigns just to mention a few uses. Once the contact information is entered, it is there forever.

10. Realize that once the database is built, it's effective use will feed you, your family and your business forever.


After you enter all the people that you know in the world, you can begin to make them well crafted offers for your goods and services.

No more hand writing (unless you chose), no more looking through stacks of business cards for a number to call.
All you have to do is enter the name and up pops their contact information to use in a money producing way.

Tuesday, December 07, 2010

Top 10 reasons to use color postcards

Think about it: You spend hundreds and hundreds of dollars on a nice newspaper/magazine ad and not hear from a soul. Why is that? One reason could be (and likely is) that they were not in the market for your service when you made your offer. Just as likely, they did not read the page that contained your ad. Think about it, if I don't look at the page that contains your ad, you just flushed your money.

Print media salespeople will tell you that it pays to advertise - that you must spend money to make money. They offer you significant discounts. And you buy. Focusing on the discount(s), not on the results.

What they don't tell you is that advertising does not equal marketing. There are many other ways to market your service.

There are 4 ways to touch a targeted audience. And targeting is what you should do.

Here are the 4 way:


1. Face-to-face
2. Phone
3. Direct mail
4. E-mail.

I've found a way around this dilemma by using color postcards. They have been an essential part of my marketing toolkit for years

Experts say that if a marketing effort is to be successful, it must be repeated. You will get results from your targeted postcards if you repeatedly send to the same audience. Not spread them around.

Continue advertising in the paper, but only if it has worked for you in the past. Measure your responses. If you are not getting the sales/calls that you want, stop.

1. Even for the smallest of businesses can afford postcard mailing.

If you have as few as 50 customers/prospects in a database you can afford to send a targeted color postcard.

2. You can make a sneak attack.

Your competition will know if you're advertising in the newspapers/magazines! It will take them longer to find out with direct mail postcards.
3. It's easy to track your results.
Your card can tell recipients to call for a free (value added) report. Further you can direct them to use a special code when they place an order on your web site.

4. Postcards are versatile.

In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers.

5. Postcards can establish and support your brand.

When you use a systematic, direct mail postcard program, you and your business will become familiar to your target audience.

6. No more wasted marketing campaign money.

Send your proposed/test card to a small sample of your database. Measure the response. If you are pleased with the response, mail to the rest of the target audience. If not, change one thing and test again.

7. Postcards are read quickly.

You have only 6-8 seconds with the reader of your mail. That is enough with a postcard.

8. Postcards don't take up a lot of space.

If appropriate, they can be easily carried around until the time to redeem them for your great offer.

9. Postcards are easy and inexpensive.

Visit http://bit.ly/simplesolutions I am a partner with this great company and make a few cents when you purchase. You will find powerful new tools that make sending color cards inexpensive. Your investment will be from $ .48 to $ .60 cents per card including postage, addressed, printed (in four color) and laminated. Then delivered to the post office.

10. Postcards are fast and simple.

You can create/use a template so that the majority of the card stays the same (for great branding) and just change your offer/message.


Add color postcards to your marketing mix in your Business Plan for next year and every year in the future. Your business will thank you.