Who is your perfect client

During a recent coaching call we spoke about a marketing concept called the ideal client.

Here is what she said in her call review form:

Another great idea that came about on one of my coaching calls has to do with the Ideal Client. When I meet with business affiliates, I ask them who would be their ideal client? This question is amazing. They sit back, smile and start explaining who that would be. This helps me understand how I can best help them with referrals to their business and usually generates them asking the same question to me! Win-win!!

We will talk about the concept of working with business affiliates in a future post.

Reg Gupton