Hi,
Reg Gupton here. The other day I rec'd an email from Bob Bly, copywriter extraordinaire.
He suggested the the following 5 ideas would be useful.
I agree.
Business Week recently gave these 5 suggestions for navigating
your business through the current economic storm:
1--Don't panic. Cycles happen. Sometimes they happen hard, but
we'll come back around eventually.
2--Keep marketing. Slowdowns are an ideal time to snatch up
market share.
3--Stick to your focus. Don't water down your message in a
misguided attempt to widen your market appeal.
4--Don't go "discount crazy." If you keep offering "special
deals," eventually the deals are no longer special... and
customers learn to wait for the next deal instead of buying
right now.
5--Have a plan. You can't wish the crisis away by ignoring it.
Source: The Copywriter's Roundtable, #398.
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