Don't sit on that egg!

I have watched new sales people come up with their first (or 10th) lead. They spend all their time working with that one lead. When a normal set back occurs and the movement slows toward a sale, they feel like they have lost their best friend.

Don't hatch that one lead, nurture it by staying in touch. You can not make a person buy until they are ready. There are a number of normal, natural events that can slow down the buying process.

When you one lead slows down, go get another one. Always be out there prospecting and marketing your product/service.

What will happen when your lead generation systems begin producing many, many leads (and they will) and you have two leads at the same time?? God forbid.

Each salesperson should be spending a minimum of 2 hours a day prospecting and lead generating. Always have people in the pipeline, getting ready to buy.

Remember, nurture not hatch. Don't mother hen that lead. It will hatch when it is ready.

To your continued success,

Reg Gupton