We discussed the accepted fact that each non-salesperson knows between 200-250 people. The source you might ask? Go ask your caterer and undertaker friends. That is their rule of thumb.
One of the participants had a major breakthrough with a little simple math.
So if that is true and you have 100 people in your database who know you, like you and trust you then you really have a target audience of 20,000 folks who can buy your product or service.
What is your excuse now.
To your continued success,
Reg Gupton
1 comment:
Learning to mine your data base is an important skill. It can be a gold mine for obtaining new clients and their business. It requires a system that you follow constantly, without deviation, over and over again. It will start paying dividends!
"The Advocacy Guy"
Corky Kyle, CAE, MPA
The Kyle Group
Post a Comment