If you think you are marketing, read this!

You may have heard me ranting about Dan Kennedy. He is a marketing genius who receives $35,000-65,000 for a sales letter written for his clients plus a percentage of the gross income.

I have subscribed to his almost daily email newsletters for quite some time. I read one this morning that I think demonstrates what marketing is all about. It is written about a guy who runs a very, very successful mens wear stores in a mid-western city. If you think you are marketing to your database, think again.


It follows:

How to Compete Against the Big Guys and Win

In your previous Success Marketing Strategy email I started talking about how Bill Glazer's retail business has continued to thrive because of how he competes with the BIG retail chains through marketing. I would like to share with you one of the examples of the smart things he does with marketing in fact, it's my favorite.

He very diligently makes certain that every customer that walks into one of his stores never leaves withOUT his sales associates asking them for their complete contact information (name, address, phone, email, etc.)

Now, depending on their spending, he communicates with them often. In fact, certain customers will receive from his store yearly:

18 mailings
4 personal calls from their sales associate
4 Voice Broadcasts
52 weekly emails

Now in marketing, this is what we call "marketplace dominance." It doesn't matter how many expensive TV spots the big box retailers buy, they canNOT compete or make the impression that Bill's store makes with his customers.

As most of you know, now Bill teaches his marketing savvy to thousands of retailers worldwide. What separated him from all others? It's because he understands the overall importance of marketing.

You maybe asking yourself how can we apply a marketing idea that works in his retail business that has never been used in my business, how can we do those kind of things?

We find that that's what successful people are doing today. They are out there looking for and implementing great new marketing ideas.

Hope this gives you a slightly different perspective about marketing campaigns.

To your continued success,

Reg Gupton, MBA
Coach, consultant, trainer
Creative Growth Seminars
1900 13th Suite 302
Boulder, CO 80302

Take a look at my Blog everyday for proven success tips. It is located at http://regs-successtips.blogspot.com/

"Through my coaching with Reg, I've learned and implemented skills and practices which have helped me work smarter and grow my business dramatically in a very short time."

A satisfied coaching client in North Carolina.

Here are her numbers:
year 1-$2.1 million, (earnings = $52,500)
year 2-$5.0 million, (earnings = $125,000)
year 3-$9.0 million, (earnings = $190,000)
year 4-$11.0 million, (earnings = $239,000)

When you are ready for these results, call so we can accomplish the same for you.

www.growthseminars.com
800.418.0401 toll free
303.544.0340 office
303.544.0358 fax