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Showing posts with label real estate. Show all posts
Showing posts with label real estate. Show all posts
Wednesday, April 18, 2012
EcoBroker announces new coaching program.
Sunday, November 20, 2011
How to use your new assistant
Hi, Folks,
Reg Gupton, here.
My friend, Evie Cohen caught me on a hike we took this fall. We were talking about how to use an assistant in her real estate business.
This is a short video which answers this question. There are only three things which your assistant should to for you. Here they are:
http://youtu.be/pvXIuMiCKn0
To your success,
Reg Gupton
Reg Gupton, here.
My friend, Evie Cohen caught me on a hike we took this fall. We were talking about how to use an assistant in her real estate business.
This is a short video which answers this question. There are only three things which your assistant should to for you. Here they are:
http://youtu.be/pvXIuMiCKn0
To your success,
Reg Gupton
Tuesday, August 10, 2010
Are you making this marketing mistake?
Reg Gupton here again.
In 1967, I graduated with a Bachelors in Business Administration from Eastern Michigan University. Then in 1969 I got my MBA in marketing and quantitative methods. From that time on I have been a student of best marketing and sales practices.
Marketing Basics
The way that people and companies market has obviously evolved over the years, but there are some facets that remain the same and have for over 90 years..
Three things that I have seen work consistently throughout the years are as follows:
1. Building and nurturing a relationship with your clients and prospects creates an environment that is conducive to marketing and sales, which become more like suggestions and referrals.
2. Providing value above and beyond what is expected will help to nurture relationships and also help people to know, like, and trust you.
3. Putting systems or processes in place to handle tedious or menial marketing tasks makes accomplishing your goals and objectives seem much more simple or less monotonous.
Marketing continues to evolve in conjunction with the ways that people communicate with each other. As you can imagine it is tough to keep up with the changing trends, but you don’t have to be doing the latest greatest thing to be generating leads from your marketing.
No Need for New Tricks
Even in our fast paced world there are some tools that continue to produce great results even today. Of these tools, a personal favorite of mine is direct mail. Direct mail delivers a physical presence to the client/prospect and has numerous applications.
I would recommend that you use ExpressCopy for direct mail for several reasons:
There are many occasions that warrant sending out a touch to a client or prospect and ExpressCopy has hundreds and hundreds of pre-made postcard designs and layouts to make the process easier
You’ll find scheduling mailings a breeze, the time you will save is undeniable
ExpressCopy postcards are professional and protected by UV lamination, ensuring that they arrive looking like they are hot off the press
It’s a Win Win
If you sign up for ExpressCopy through me, I will make a little bit of money, but in return I would like to offer you something extra.
After you sign up for ExpressCopy through me I am thrilled to talk with you for a free 1/2 hour session (a $150 value) with me during which we can talk about to whom and with what frequency you should be sending direct mail.
Sending direct mail is not always obvious. Over my 30 years in the housing I have seen many, many agents waste their money by doing this wrong.
Until August 20th, ExpressCopy is running a summer special on their direct mail pieces. This means that you can save 4 cents per postcard, which will add up. If you were to schedule all of your holiday mailers now, by pre-purchasing and scheduling their send out date, then you could lock in the summer discounted rate. I called to check on this. It is true.
Even if you don’t get to lock in the summer special price, ExpressCopy still provides an excellent value and will always save you time.
To your continued success,
Reg Gupton
In 1967, I graduated with a Bachelors in Business Administration from Eastern Michigan University. Then in 1969 I got my MBA in marketing and quantitative methods. From that time on I have been a student of best marketing and sales practices.
Marketing Basics
The way that people and companies market has obviously evolved over the years, but there are some facets that remain the same and have for over 90 years..
Three things that I have seen work consistently throughout the years are as follows:
1. Building and nurturing a relationship with your clients and prospects creates an environment that is conducive to marketing and sales, which become more like suggestions and referrals.
2. Providing value above and beyond what is expected will help to nurture relationships and also help people to know, like, and trust you.
3. Putting systems or processes in place to handle tedious or menial marketing tasks makes accomplishing your goals and objectives seem much more simple or less monotonous.
Marketing continues to evolve in conjunction with the ways that people communicate with each other. As you can imagine it is tough to keep up with the changing trends, but you don’t have to be doing the latest greatest thing to be generating leads from your marketing.
No Need for New Tricks
Even in our fast paced world there are some tools that continue to produce great results even today. Of these tools, a personal favorite of mine is direct mail. Direct mail delivers a physical presence to the client/prospect and has numerous applications.
I would recommend that you use ExpressCopy for direct mail for several reasons:
There are many occasions that warrant sending out a touch to a client or prospect and ExpressCopy has hundreds and hundreds of pre-made postcard designs and layouts to make the process easier
You’ll find scheduling mailings a breeze, the time you will save is undeniable
ExpressCopy postcards are professional and protected by UV lamination, ensuring that they arrive looking like they are hot off the press
It’s a Win Win
If you sign up for ExpressCopy through me, I will make a little bit of money, but in return I would like to offer you something extra.
After you sign up for ExpressCopy through me I am thrilled to talk with you for a free 1/2 hour session (a $150 value) with me during which we can talk about to whom and with what frequency you should be sending direct mail.
Sending direct mail is not always obvious. Over my 30 years in the housing I have seen many, many agents waste their money by doing this wrong.
Until August 20th, ExpressCopy is running a summer special on their direct mail pieces. This means that you can save 4 cents per postcard, which will add up. If you were to schedule all of your holiday mailers now, by pre-purchasing and scheduling their send out date, then you could lock in the summer discounted rate. I called to check on this. It is true.
Even if you don’t get to lock in the summer special price, ExpressCopy still provides an excellent value and will always save you time.
To your continued success,
Reg Gupton
Tuesday, April 06, 2010
Reg Gupton offers a quick tip for agents
Just finished a call with a client who said that she had a RWA buyer ready to purchase with nothing in the MLS that would work. The buyer is pre-approved for a loan. Ready to buy now.
I asked if the property existed in the market place and was just not listed at the current time.
Answer: yes!
I suggested that she send an email to her list of over 300 asking them: "Who do you know who owns this kind of property?" List the features, neighborhood, etc. I suggested that she say she is not looking for a listing.
She is looking for a property that could be purchased now by a RWA buyer. Now!
No extended listing period, only one showing, no getting the house ready. Show, sell and move.
This strategy worked well for me when I was an agent on the street. You can use it too.
Oh, while I was explaining the idea to my client, she had already moved mentally to thinking about all the people who she did not have an email address for. She did not think of the other side of the list. Those who she did have emails for.
Even if she had only 1/2 of the emails, that would still be over 150 folks who would be out working for her. Please remember that each person you know knows about 200 people, so as many as 3,000 people were now on her team helping her satisfy her buyer.
Let me know what you think and how it has worked for you if you have used this strategy in the past.
To your continued success,
Reg Gupton
I asked if the property existed in the market place and was just not listed at the current time.
Answer: yes!
I suggested that she send an email to her list of over 300 asking them: "Who do you know who owns this kind of property?" List the features, neighborhood, etc. I suggested that she say she is not looking for a listing.
She is looking for a property that could be purchased now by a RWA buyer. Now!
No extended listing period, only one showing, no getting the house ready. Show, sell and move.
This strategy worked well for me when I was an agent on the street. You can use it too.
Oh, while I was explaining the idea to my client, she had already moved mentally to thinking about all the people who she did not have an email address for. She did not think of the other side of the list. Those who she did have emails for.
Even if she had only 1/2 of the emails, that would still be over 150 folks who would be out working for her. Please remember that each person you know knows about 200 people, so as many as 3,000 people were now on her team helping her satisfy her buyer.
Let me know what you think and how it has worked for you if you have used this strategy in the past.
To your continued success,
Reg Gupton
Saturday, February 06, 2010
Only 83 days left for this opportunity
Hi, Reg A quick note to remind you that your buyers (both first time and repeat) only have 84 days to be under contract on their new home so they can take advantage of the Tax Credit.
Don't miss out on this once in a lifetime opportunity.
Not sure how to market to them? It's easy using expresscopy.
This is a great way to easily send laminated regular sized 4-color postcards to your target audiences for 56 cents including postage. That is right. They print the card in beautiful 4-color, laminate, address and deliver it to the USPS for 56 cents or less. You also save 20% on your first order.
I checked the available cards and found that there are 13 pre-designed regular size (4.25 by 5.6) and 11 jumbo size ( 5.5 by 8.5) cards. Jumbo cards cost a little more.
Take advantage of this opportunity to easily and professionally communicate with your SOI and Past Clients. They will thank you for it.
Don't miss out on this once in a lifetime opportunity.
Not sure how to market to them? It's easy using expresscopy.
Just open a free acct by going here Yes, I am a partner with this fine company and make a little money when you send cards using their service. That being said, I would recommend them if I did not earn anything.
Here are several testimonials for you to check out. You can read about their excellent service, the new listings rec'd, the money made and the cost savings over previous ways of doing the same job.
This is a great way to easily send laminated regular sized 4-color postcards to your target audiences for 56 cents including postage. That is right. They print the card in beautiful 4-color, laminate, address and deliver it to the USPS for 56 cents or less. You also save 20% on your first order.
After you view the page and before you set up your account, call 1.800.260.5887, then ext. 3219 for a lesson on how to send cards with very little effort.
All you need is the desire to make some money, a digital list and the money to invest in this program. You can reach 100 people from your database for $56. I can not imagine that you won't find someone from your list who either knows someone or wants to take advantage of the Tax Credit. Can you?
I checked the available cards and found that there are 13 pre-designed regular size (4.25 by 5.6) and 11 jumbo size ( 5.5 by 8.5) cards. Jumbo cards cost a little more.
Your Sphere of Influence and Past Clients and you need to move fast. Under contract by April 30 and close by July 1, 2010.
Take advantage of this opportunity to easily and professionally communicate with your SOI and Past Clients. They will thank you for it.
Not sure how to do this, feel free to call me for free 1/2 conversation on what I have learned about using expresscopy to make sales to your SOI and Past Clients.
Thursday, January 07, 2010
Would you invest your money with?
Hi,
Reg Gupton here. Met a new Realtor prospect the other day. We had a brief conversation about his business, his goals for the year and how he was working to achieve them.
He could speak his goals and did not have them in writing. Not a good sign. He did not have any systematic lead generation systems that were proven to work. He was flying by the seat of his pants.
I asked for his business card. He had one. That is good news. BTW...he never asked for mine.
While working for a major real estate company in our market, he had a free (read yahoo.com) email address.
Would you invest/trust your money with a CFP or stock broker who did not have a professional email address? I think not.
Nor should a member of the public trust you to sell their home or help them buy one if you don't care enough to use a professional email address.
A small point and an important one in my opinion.
To your continued success,
Reg Gupton
Reg Gupton here. Met a new Realtor prospect the other day. We had a brief conversation about his business, his goals for the year and how he was working to achieve them.
He could speak his goals and did not have them in writing. Not a good sign. He did not have any systematic lead generation systems that were proven to work. He was flying by the seat of his pants.
I asked for his business card. He had one. That is good news. BTW...he never asked for mine.
While working for a major real estate company in our market, he had a free (read yahoo.com) email address.
Would you invest/trust your money with a CFP or stock broker who did not have a professional email address? I think not.
Nor should a member of the public trust you to sell their home or help them buy one if you don't care enough to use a professional email address.
A small point and an important one in my opinion.
To your continued success,
Reg Gupton
Wednesday, January 06, 2010
Does your marketing work? I bet not
Hi,
Reg Gupton here. A few days ago while working with a real estate agent client, we discussed her results for 2009 in anticipation of completing her business plan for 2010.
I inquired about the investment in lead generation/marketing. Even though she is pretty well on top of her numbers, she did not know how much she had invested.
She called me back a few minutes later in shock. Here are her numbers. She invested under $20,000. That is marketing, advertising, web sites and all other money designed to bring her business.
Sounds like a lot? Sure it does until you ask one critical question. How much did she earn. Most people get hung up on the dollars going out the door rather than the dollars going out compared with what comes back.
She earned over $300,000 in GCI. That sounds like $15 for each dollar invested in lead generation. How would you like to earn $15 for each and every dollar you invest (not spend) for lead generation. Can you do this? Yes, you can too.
Don't have the money? I get it. Go borrow it. Borrow it and pay pretty much any interest you have to pay to get it. You will be thrilled at the return.
If you lead generation is not this profitable, we need to talk. There is nothing new here that she is doing. No magic. Just the basics. Boring, systematic and HUGELY profitable.
How about you??
To your continued success,
Reg Gupton
Reg Gupton here. A few days ago while working with a real estate agent client, we discussed her results for 2009 in anticipation of completing her business plan for 2010.
I inquired about the investment in lead generation/marketing. Even though she is pretty well on top of her numbers, she did not know how much she had invested.
She called me back a few minutes later in shock. Here are her numbers. She invested under $20,000. That is marketing, advertising, web sites and all other money designed to bring her business.
Sounds like a lot? Sure it does until you ask one critical question. How much did she earn. Most people get hung up on the dollars going out the door rather than the dollars going out compared with what comes back.
She earned over $300,000 in GCI. That sounds like $15 for each dollar invested in lead generation. How would you like to earn $15 for each and every dollar you invest (not spend) for lead generation. Can you do this? Yes, you can too.
Don't have the money? I get it. Go borrow it. Borrow it and pay pretty much any interest you have to pay to get it. You will be thrilled at the return.
If you lead generation is not this profitable, we need to talk. There is nothing new here that she is doing. No magic. Just the basics. Boring, systematic and HUGELY profitable.
How about you??
To your continued success,
Reg Gupton
Must there always be something new
Hi,
Reg Gupton here. A while back a current client mentioned to me that a local sales manager/owner was not interested in working with me to help her agents because I did not offer anything new.
I thought about that a while. I reviewed what I recall about her and her office.
Until a real estate agent has the basics covered in the lead generation there is no need for anything new.
The basics are focus on what really works. This is not opinion. There is compelling research from the National Assoc of Realtors about how the public picks their agent.
Here is some of it. About 67% of the sellers had either used the agent before or were referred by a friend/family/neighbor. Almost 70% from your past clients and/or those who know, like and trust you seems pretty targeted to me. And points out the benefits of staying in touch with your sphere of influence and past clients.
And the typical seller (84% to be exact) interview only one or two agents.
Further, 81% would or probably would use the agent again. However, only 24% had used the agent before.
And 87% were very or somewhat satisfied with the process. That is a very, very high satisfaction rate. Most industries do not have that kind of success.
This broker had been in business for almost 3 decades. She had no database of past clients. She walked away from the closing table unemployed.
No repeat business. Seems like hard work to me. How about you?
True. I have nothing new to offer. And for most agent there is no need for anything new until the basics are covered.
Having trouble with implementation? Get with me for a few tips on how to get this done.
To your continued success,
Reg Gupton
Reg Gupton here. A while back a current client mentioned to me that a local sales manager/owner was not interested in working with me to help her agents because I did not offer anything new.
I thought about that a while. I reviewed what I recall about her and her office.
Until a real estate agent has the basics covered in the lead generation there is no need for anything new.
The basics are focus on what really works. This is not opinion. There is compelling research from the National Assoc of Realtors about how the public picks their agent.
Here is some of it. About 67% of the sellers had either used the agent before or were referred by a friend/family/neighbor. Almost 70% from your past clients and/or those who know, like and trust you seems pretty targeted to me. And points out the benefits of staying in touch with your sphere of influence and past clients.
And the typical seller (84% to be exact) interview only one or two agents.
Further, 81% would or probably would use the agent again. However, only 24% had used the agent before.
And 87% were very or somewhat satisfied with the process. That is a very, very high satisfaction rate. Most industries do not have that kind of success.
This broker had been in business for almost 3 decades. She had no database of past clients. She walked away from the closing table unemployed.
No repeat business. Seems like hard work to me. How about you?
True. I have nothing new to offer. And for most agent there is no need for anything new until the basics are covered.
Having trouble with implementation? Get with me for a few tips on how to get this done.
To your continued success,
Reg Gupton
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