Get the Business Breakthrough You Need In 2013 and beyond…

Hi, Reg Gupton here.

If you’ve been working to

grow your business for a while

now and things aren’t happening

as fast as you want, then I’d like

to help you create a MAJOR

business BREAKTHROUGH for

2013.

Here’s the scoop…

I’ve heard from a lot of

businesses that are having an

especially difficult time getting their

business to grow fast these days.

After hearing about so many people’s

struggles, I decided to do something

about it…

I’d like to invite you to take

advantage of a special, New Year’s

“Business Breakthrough” coaching session

where we’ll work together to…

Create a crystal clear vision

for your ‘ultimate business success’

in 2013 and beyond, and the “perfect lifestyle”

you’d like your business to provide

Uncover hidden challenges

that may be sabotaging the

growth of your business and

keeping you working too

many hours

Leave this session renewed,

re-energized, and inspired to

turn your business into a

highly profitable, revenue-generating

machine that practically runs itself…

If you’d like to take advantage

of this very special, very limited,

and totally FREE 30 minute

“2013 Business Breakthrough” coaching

session, create an email today and send it

to: gupton@growthseminars.com and answer

these questions…

1. How long have you had your

business?

2. What kind of product/service do

you provide?

3. What are your revenue goals for

the next 12 months?

4. What was your business revenue

over the last 12 months? (ballpark)

5. What do you see as the major

challenges holding you and your

business back from growing at the

pace you want?

6. On a scale of 0-10, how important

is it for you to overcome your challenges

and achieve your goals today?

7. Full Name

8. Email Address

9. Phone #

10. Time Zone

Check off the areas you’d most like

to work on…

__ Marketing

__ Sales Process

__ Turning Your Team Into High Performers

__ Cash Flow Strategies

__ Customer Service

__ Systematizing; Streamlining Processes

__ Leadership; Delegation

__ Other

Since we’re making this offer

for the first time right now and we

don’t know how intense the response

will be, we can’t guarantee a

coaching session for everyone.

We’ll take as many people

as we can and then start a waiting

list. You can expect to get contacted

by our team to schedule your

session within the next 3 business

days.

If you don’t hear from us, it

means we’ve received more requests

than we can handle right now and

if something opens up we’ll get

in touch with you at a later time.

Again, to take advantage of

this offer, Create an email today

and send it to: gupton@growthseminars.com

and answer questions above

Warmest Regards,

Reg Gupton

PS: The sooner you send us your

answers, the more likely you are to

get a session. Create an email today 

and send it to: gupton@growthseminars.com

and answer the questions included above

Why Businesses Fail and what to do about it.

Reg Gupton here.

Why businesses fail - and how to make sure yours succeeds

1. A closed mind

I know. You have been thinking about your business/product for years and years. You (might) have talked to friends, looked at the world and decided that you have it all figured out. Your product/service is the best. Period.

Your product solves a major problem. Your graphics are tops (at least your graphics designer tells you so).

You have fallen in love with your idea and you are going to hold on to it until you die or go bankrupt.

You should consider an Advisory Board to broaden your perspective and gain the help and advice of others. These Boards can be free, meet with you monthly.
They can be a Mastermind Group as described in the best selling classic Think and Grow Rich by Napoleon Hill.

2. Sloppy or ineffective marketing

Or no marketing. Restaurants and retailers remodel a space, invest in equipment and inventory, and create a great menu. Then the doors are opened. Maybe a few folks show up for a few days.

I call it stumble in the door marketing. You take good to great care of the customers who make it in your door.

Then what? What do you do to get them coming back? Do you capture their contact information? Build a list to market to. A friend with a restaurant in Metro Denver build his list from 650 to 3,500 in a couple of years and his gross revenue from $650,000 to $1,8000,000 over the same time with a massive growth in profit. Just because he build a list and communicated with it regularly.

3. Ignoring the competition

You have identified a slight weakness in the biggest business in your niche. They have been around for 10 or 20 or 30 years. Whenever anyone mentions the product/service, they are who gets mentioned.

You think that because you have indentified a weakness, you can exploit it and exploit it you might.

However this competitor did not get big and last for decades by being stupid. They are likely doing many things correctly.

Make sure that the niche or weakness you have identified is cared about by the people in your market area.

4. Ignoring customer needs

You must listen to your customers. You must do exit surveys, you must do entrance surveys. Why do people use you and why do they quit?

What hours of operation do they need, what sizes, what colors, what days of the week do you need to be open?

5. Inadequate/incomplete business plan

Most business begin operation without a thorough business plan or one that focuses on the product and/or the numbers without adequate thought about how the product/service will be marketed, to whom and at what price.

There is little thought about the Three Ms of Marketing: Who is the Market, what Media will be used to reach them, to deliver what Message?

6. Poor location

Small business owners often believe that if you open your doors they will come.

If the only way into your store is a left turn without a traffic light on a busy street, you are doomed. If there is no or limited parking, you are doomed. If your business is not a destination experience and you are at the edge of a market area, you are out of business.

7. Poor execution/lack of discipline

Owning, starting, and running a small business requires consistent action and implementation of strategies, plans and tactics. For example, your store has to be open promptly at the time you say you are going to be open.

You have to create and follow systems and processes which will deliver a consistent result for your customers.
8. No viable market for your product

In Boulder, CO, where I live, I see engineers and technology people create products with no thought of who will buy them. They are products looking for a problem to solve.

No one cares. No market research has been done. No one had done any market testing to see if anyone is interested. And what price they will pay.

9. Inadequate accounting system/no management of cash flow

Recently I spoke with a local commercial banker working with small businesses about the proportion of people he speaks with who have “workable” accounting systems in place.

His opinion based on his experience: three out of ten. And those who use them monthly: one out of ten. This is a major indicator of impending failure.

10. Hiring incompetent employees and not training them

Many small businesses have an inadequate or non-existent system for hiring new employees. They are not consistent in the process used to hire their employees. Hiring someone who can fog a mirror is suicidal.

Further, people come to you to you so you can deliver a specific result, whether it is a cup of coffee, a tax return, or a properly repaired pair of shoes. Turning your business (and your success) over to poorly hired and inadequately trained high school students will take you to the poor house or bankruptcy or both.

I hope you will learn from this and not make these typical mistakes.

To your continued success,

Reg Gupton
www.businesssuccessvideos.com

This will help your business.

Reg Gupton here.

If you wish to learn new things and successfully grow your business, then you must subscribe to these free newsletters.

http://www.marketingsherpa.com/newsletters.html

These newsletters are full of ideas which will make you sweat and make you more money with proven ideas in the form of case studies from successful businesses of all types.

Yes, even one like yours.

To your continued success,

Reg Gupton

How to prospect like a rock star

The following videos contain compelling information which will help you when you are prospecting.

Get your pen and pad out to take some great notes. You will be glad you did.

Sales Techniques: Prospect Your Prospects

Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com

Note: The following video is about cold calls. He points also work very, very well for warm calls. Pay attention to the "so what" question.

Sales Techniques: How to Capture a Prospect's Attention

Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com

Note: Asking questions is a great way to encourage your prospects to talk with you and open up as they begin to know, like and trust you more. We generally don't make major purchases from strangers. Commodities like gas, gum and a soda. You bet. Take out a loan, buy a house, take out a mortgage, not so much.

How to Put a Prospect to Sleep in 3 Easy Steps | Fearless Selling

fearless-selling.ca12/5/11

Getting an appointment with a new prospect has never been more challenging. It takes persistence, dedication and lots of hard work. This means you need to make.

Note: Here is what not to do when making a sales call. And this is what most people do because they think that creating credibility and qualifying is key.

Folks: Listen up. Building rapport is the key. Not the rest of this stuff (a technical sales term) just nonsense.

More on rapport building to follow.

To your continued success,

Reg Gupton