Just finished a call with a client who said that she had a RWA buyer ready to purchase with nothing in the MLS that would work. The buyer is pre-approved for a loan. Ready to buy now.
I asked if the property existed in the market place and was just not listed at the current time.
Answer: yes!
I suggested that she send an email to her list of over 300 asking them: "Who do you know who owns this kind of property?" List the features, neighborhood, etc. I suggested that she say she is not looking for a listing.
She is looking for a property that could be purchased now by a RWA buyer. Now!
No extended listing period, only one showing, no getting the house ready. Show, sell and move.
This strategy worked well for me when I was an agent on the street. You can use it too.
Oh, while I was explaining the idea to my client, she had already moved mentally to thinking about all the people who she did not have an email address for. She did not think of the other side of the list. Those who she did have emails for.
Even if she had only 1/2 of the emails, that would still be over 150 folks who would be out working for her. Please remember that each person you know knows about 200 people, so as many as 3,000 people were now on her team helping her satisfy her buyer.
Let me know what you think and how it has worked for you if you have used this strategy in the past.
To your continued success,
Reg Gupton
Tuesday, April 06, 2010
Saturday, April 03, 2010
Control your tools, Control your life
The other day, I was talking with a client about time. She mentioned that she did not have enough time to get all her work completed during a day.
We spoke about two major points: Interruptions and priorities.
First, interruptions. When I started selling real estate in 1980, (yes, back in the dark ages) there were no cell phones, no email, no voice mail, no Internet, and no smart phones. We had those little pink "while you were out" slips written up by the office staff to tell us who had called while we were out of the office.
We played telephone tag. A lot. Very, very frustrating. I call you. Leave a message. You call me. Leave a message. Ad nauseum.
We ran all over town delivering paperwork. Our MLS was a newsprint book delivered once a week. We had just moved form 3-hole property listing pages copied and delivered to the offices in town which we had to manually put into our own 3-ring binders.
Was my life more peaceful? You bet. Less efficient and effective. You bet, too.
My client and I discussed a typical block of time when she was working on a project. It did matter what kind of project. Preparing a listing. Preparing an offer. Doing an MLS search for a buyer client.
She said she was "constantly" interrupted.
I committed heresy and suggested she turn off/close her email program on her computer. Close her door and put a "do not disturb" sign on it. Turn off or hide her cell phone. She was quite troubled at these suggestions.
Why you might ask? Because we have been trained/habituated to be constantly available to these new tools.
Where is it written that when you obtain your real estate license, you give up your life and have no boundaries between your personal and business lives. Not healthy in my experience.
You can take control of your tools and your life and be more successful and more at peace. Really.
Next, priorities.
Many of us, have very active minds where ideas (both good and bad) percolate to the surface unexpectedly. We are afraid that if we don't act on the idea immediately, it will be gone.
I call it chasing butterflies or BSOs. That would be Bright Shiney Objects that may or may not have anything to do with our business or personal success They are just flights of fancy or more likely .
How about this? When you get a great idea, post it to Top Producer as a "to do" for yourself on a future date. You will know two things: first, it is not lost. Second, you can get back to work on the task at hand.
In the future, you will be reminded to work on/think about/decide whether your hot idea is really hot. Many time after the passage of a little time, the idea is not so hot and does not deserve your attention.
Consider taking control of your life and your tools. You deserve it.
We spoke about two major points: Interruptions and priorities.
First, interruptions. When I started selling real estate in 1980, (yes, back in the dark ages) there were no cell phones, no email, no voice mail, no Internet, and no smart phones. We had those little pink "while you were out" slips written up by the office staff to tell us who had called while we were out of the office.
We played telephone tag. A lot. Very, very frustrating. I call you. Leave a message. You call me. Leave a message. Ad nauseum.
We ran all over town delivering paperwork. Our MLS was a newsprint book delivered once a week. We had just moved form 3-hole property listing pages copied and delivered to the offices in town which we had to manually put into our own 3-ring binders.
Was my life more peaceful? You bet. Less efficient and effective. You bet, too.
My client and I discussed a typical block of time when she was working on a project. It did matter what kind of project. Preparing a listing. Preparing an offer. Doing an MLS search for a buyer client.
She said she was "constantly" interrupted.
I committed heresy and suggested she turn off/close her email program on her computer. Close her door and put a "do not disturb" sign on it. Turn off or hide her cell phone. She was quite troubled at these suggestions.
Why you might ask? Because we have been trained/habituated to be constantly available to these new tools.
Where is it written that when you obtain your real estate license, you give up your life and have no boundaries between your personal and business lives. Not healthy in my experience.
You can take control of your tools and your life and be more successful and more at peace. Really.
Next, priorities.
Many of us, have very active minds where ideas (both good and bad) percolate to the surface unexpectedly. We are afraid that if we don't act on the idea immediately, it will be gone.
I call it chasing butterflies or BSOs. That would be Bright Shiney Objects that may or may not have anything to do with our business or personal success They are just flights of fancy or more likely .
How about this? When you get a great idea, post it to Top Producer as a "to do" for yourself on a future date. You will know two things: first, it is not lost. Second, you can get back to work on the task at hand.
In the future, you will be reminded to work on/think about/decide whether your hot idea is really hot. Many time after the passage of a little time, the idea is not so hot and does not deserve your attention.
Consider taking control of your life and your tools. You deserve it.
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