Wednesday, December 28, 2011

Meet David Ogilvy. You have much to learn from this marketing master

Reg Gupton, here.

One of the masters of marketing. Most of his time was spent with major brands most of which translates to inform your marketing or it should.

Here is information on a recent book about him.

The King of Madison Avenue: David Ogilvy and the Making of ...

www.doceymedia.com12/27/11

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography ...



Note: This is a 54 minute video interview with David Ogilvy about how he got started in advertising and what he learned. This is great!! Get a cup of your favorite beverage, plug in your ear buds and learn.

A conversation about advertising, with David Ogilvy

David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version. Entrevista realizada por la AAAA al "papa de la ...

Search for the World's Greatet Salesperson - David Ogilvy, Salesman: The Early Years

Note: Here is David Ogilvy on sales. This is great too.

www.youtube.com Our founder, David Ogilvy, started as a cook and then a sales person. Learn lessons he picked up a long the way and the Art of Persuasion. We're looking for the world's greatest sales person. Are you the one? Visit the winner Todd Her...

What is the difference between Marketing and Advertising and why you should care.

Reg Gupton here: Understanding the difference between Marketing and Advertising is a distinction which will help you grow your business.

This is an important distinction which most business owners don't have a clue about. Having a business with open doors and believing print media advertising is all the marketing you need will not bring you success and might lead you and your family to bankruptcy or worse.

Read this and learn what to do differently.

Marketing vs Advertising | Business on Goldenacts

business.goldenacts.com12/16/11

Understanding what is the difference between marketing and advertising is very important for people in the fields of marketing, advertising and administration.

Note: Here is a classic video from David Ogilvy about direct marketing which is not advertising. Watch and learn from a master.

David Ogilvy: We Sell or Else

Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.



Note: What is your opinion or research on this topic. Post a comment below so we can all learn together.

Monday, December 19, 2011

Get outside of your own box with Seth Godin's help

Reg Gupton, here.

I have been a follower of Seth Godin for years. The first book I read was The Purple Cow. I was astounded with the clarity of his thinking and his novel ideas.

I read his blog every day. Without fail. Others not so much. His every day.

What follows is a 3 minute video where he describes his latest book. I just read the first 10 pages and found many things of import. I will be doing a PPT presentation soon about the ground breaking ideas he describes.

Seth Godin on Poke The Box & The Domino Project

Seth Godin describes his new book Poke The Box and The Domino Project



If you wish to purchase the book like I did: you can get it here.

Sunday, December 18, 2011

If you can not wait until later this week

Hi Reg Gupton here.

Until my six part video on how to successfully and easily use Linked in in increase you leads and your income, you will find below several posts/videos by others which should whet your appetite.

Note: The first blog post is from the Linked in Blog about how to use polling to initiate conversations with your contact. Will be using this personally soon.

The LinkedIn Blog » Polls in Groups: The Easiest Way to Join the ...

Welcome to the first LinkedIn application within Groups – Polls – that will be rolling out to all members over the next few days. A key reason our members use LinkedIn Groups i

The LinkedIn Blog » Top Five Reasons to Use LinkedIn Groups

I've always been a big fan of LinkedIn groups, but as they add newer features and accelerate member growth, there are more reasons now than ever before to use groups for your organization. Here are my top five reasons to ...

s to share insights with like-minded professionals. ...

Note: Here is an 8 minute video just crammed full of useful tips. Not as good as the one I am editing for you right now. It will have to do until we finish this week.

How & Why To Use LinkedIn.com

SmallBizTrends.com presents a video about LinkedIn. Your network consists of your connections, your connections connections, and the people they know, linking you to thousands of qualified professionals. Here's a short video about what Linkedin.com i...



Like this video series. Others are and you don't want to be last.

Friday, December 16, 2011

How to prospect like a rock star

The following videos contain compelling information which will help you when you are prospecting.

Get your pen and pad out to take some great notes. You will be glad you did.

Sales Techniques: Prospect Your Prospects

Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com



Note: The following video is about cold calls. He points also work very, very well for warm calls. Pay attention to the "so what" question.

Sales Techniques: How to Capture a Prospect's Attention

Interview with Keith Rosen, AllBusiness.com's Sales Advisor See more videos and how-to business information at allbusiness.com




Note: Asking questions is a great way to encourage your prospects to talk with you and open up as they begin to know, like and trust you more. We generally don't make major purchases from strangers. Commodities like gas, gum and a soda. You bet. Take out a loan, buy a house, take out a mortgage, not so much.

How to Put a Prospect to Sleep in 3 Easy Steps | Fearless Selling

fearless-selling.ca12/5/11

Getting an appointment with a new prospect has never been more challenging. It takes persistence, dedication and lots of hard work. This means you need to make.



Note: Here is what not to do when making a sales call. And this is what most people do because they think that creating credibility and qualifying is key.

Folks: Listen up. Building rapport is the key. Not the rest of this stuff (a technical sales term) just nonsense.

More on rapport building to follow.

To your continued success,

Reg Gupton

Wednesday, December 14, 2011

Remember: Success leaves clues for us. Here are a few.

Reg Gupton, here.

There are as many Success Principles as there are writer and thinkers on the subject. Here are several videos which you will find useful.

Video:Traits of Successful People Video with Donald Van de Mark

How do successful people stay motivated,change themselves and constantly improve? Donald Van de Mark interviewed hundreds of great leaders and offers this explanation with video of Jack Welch and Starbucks' Howard Schultz. Book Donald to speak at you...




17 Success Principles - The Common Traits of Successful People

17 Success Principles - The Common Traits of Successful People video by Ahmad Sanusi Husain consultant-speaker-motivator Kuala Lumpur, Malaysia sanusi.my@gmail.com mobile: +6019-234 8786 CEO & Consultant: ahmad-sanusi-husain.com Consulting & Training...



Note: In this second video you hear briefly from Jack Welch and Howard Schultz and how they became successful.

6 Success Traits Worth Mastering | Buon Viaggio

Trying to build a business without entrepreneurial thinking is like trying to build a house with a toothbrush. An employee mindset is not a useful.

Note: I have not vetted this persons offerings. Just thought her message was a sound one.

Successful Traits Of An Entrepreneur | The Successful Entrepreneur

entrepreneursuccessteam.com12/3/11

The traits of an entrepreneur are many, but they can be boiled down to a few key things. You have to be willing to do what it takes to be successful, you have to focus on the prize and not the challenges to get there. You also ...



Note: A short and useful article on success.

Sunday, November 20, 2011

How to use your new assistant

Hi, Folks,

Reg Gupton, here.

My friend, Evie Cohen caught me on a hike we took this fall. We were talking about how to use an assistant in her real estate business.

This is a short video which answers this question. There are only three things which your assistant should to for you. Here they are:

http://youtu.be/pvXIuMiCKn0

To your success,

Reg Gupton

Wednesday, November 09, 2011

New Presentations posted For You

Hi, Reg Gupton here.

Check out http://slidesha.re/profitbleslideshows for 11 new presentations on all sorts of topics from why small business fail to how to generate more leads in your business.

You will find tips on how to increase sales, increase profit and get more leads easily accessible to you.

Pass this email along to your list. They will thank you for it.

To your continued success,

Thursday, November 03, 2011

Three slide shows for you

Hi, Reg Gupton here.


You will find three slide shows uploaded to Slideshare.net for you today.

They cover, six profit starving myths about direct mail, ten characteristics of wildly successful people and your most favorite topic, How to easily write a Business Plan for next year and every year after. You know if you don't have a written business plan, you are leaving massive amounts of money on the table. Get the money for you and your family.
If you like one or more of these presentations, "like" them on Facebook, share on Twitter or just forward this email to your list in your contact manager.

Your friends will thank you.

All my best,

Reg Gupton

Friday, October 07, 2011

How to easily receive all the leads you can handle

Reg Gupton here.

I recently recorded a video which tells you have to earn more than $10 for each dollar you invest in your marketing system.

And increase sales, increase your profit, learn how to prospect and much more.

Watch it here.

It is only 8 minutes long and well worth your time.

Leave your comments either positive or negative below the video. I promise to respond.

Check it out.

Saturday, September 17, 2011

Reg Gupton's Lead Generation Tip #1

Hi Folks,Reg Gupton here. I have recently spent some time thinking and talking with my clients about lead generation in personal sales businesses (mostly and not exclusively real estate agents). If you sell anything then at some level you are in the personal sales business.
I don't care if your business is making widgets, you have to sell them. I don't care if you are a retailer, you need leads (read customers) in the door. I don't care if you sell real estate, you need leads (who will buy sometime, if not now).
As a wise man (who I can not remember) said, your wealth is in your database. The larger your database (hopefully automated) the larger your income. Really.
BTW...one of the biggest mistakes I see while watching retailers come (and lots of them) go on the Downtown Boulder Mall is that folks stumble into their businesses and no attempt is made to capture their contact information whether they buy or not. More on this later.
As Gary Keller (founder of Keller Williams Realty) said: "Until you have too many leads you have no other job."
You don't need another (better) listing presentation, another buyer presentation, another class, another preview nor another tour of a neighborhood.
What you need is more leads. Period!!
Everyday you need to spend 80% of your time on generating leads (until you have too many). It must be on your schedule every day.
It should come before doing deals. It should come before selling your listings (if you have any). It is a part of your schedule that should never, never be eliminated. Moved yes, eliminated, NO.
My observation is that lead generation is the first thing to go in an agents schedule when one gets busy. Then the slump starts. The massive drop in income. The fear. The scarcity belief system. The hole to get out of.
Watch real soon for more tips on Lead Generation.


Reg Gupton

Friday, September 16, 2011

A powerful how to video blog.

I am more comfortable speaking than writing.  More passionate about speaking, have OPD (Obsessive Podium Disorder) needing to be in front of real people rather than sitting at a keyboard like I am doing now,  I have created a video blog located here.

More video content on how to increase sales, get more leads, earn more profit, how to prospect will be posted as in increasingly frequent pace of the next few weeks.

Look for them.


Tuesday, January 11, 2011

Reg Gupton presents: The Science of Hiring

Hi

Reg Gupton here. There is good news on the hiring front. There is a science to hiring.

The other day, a small business owner, let’s call him Kris, mentioned to me that things were going better for him and his company. He said that he was dreading the thought of hiring more employees since his success in the past had been dismal.

Kris told me that high turnover was part and parcel in his industry. It had always been that way and would be that way into the future.

He confessed to me: I have no organized/proven system for hiring. Pretty scattered when it came to hiring he admitted.

I mentioned that I helped some major and not so major companies create a process for hiring that proved successful. In one case, turnover was reduced from 54% to 12% saving the company hundreds of thousands of dollars in out of pocket expenses.

I told him:

Follow these steps and you will make better hires, reduce turnover, reduce expenses, reduce manager stress and increase profit.

1. Determine the problem you want to solve.

Outline the results you want from your new employee. Forget the past. Focus on future expected outcomes and results.

More sales, phones answered by the 3rd ring. Accts payable processed within a day of invoices being rec’d. You fill in the blanks.

2. Write a brief job description focusing on:

Hard skills

Do you need someone; who knows how to create a web page using Dreamweaver? Use MS Office? Use Calyx, Avista Agile™ systems, or Loan Prospector?

Soft skills

There are numerous soft skills that are relevant for many jobs. Here are 10 to consider;

Top 10 Soft Skills

1. Communicate Effectively

To communicate effectively the candidate must possess the ability to express himself clearly, to be a good listener and to show empathy and understanding of others. They also need to be able to use language and grammar correctly.

2. Commitment to the job

The principal qualities employers seek: honesty, dependability and enthusiasm.

3. Learn new tasks willingly

No matter what the job, at times there will be new things to learn and any employer wants someone who will be willing to learn anything required, within reason.

4. Accept responsibility

Many problems in the workplace are caused by people passing the buck, or not taking responsibility for their own actions, or inaction. Employers are on the look out for those who take pride in the quality of their work, evaluate it regularly and use their time wisely.

5. Excellent Interpersonal Skills

These skills show in the ability to work co-operatively with others, maintain a positive attitude and to accept constructive criticism.

6. Make Decisions

Decisions need to be made all jobs. The demonstrated ability to establish priorities and stick to them goes hand in hand with the ability to organize tasks. Also the ability to contribute new ideas is part of this process.

7. Show Flexibility

In this rapidly changing world, the ability and willingness to adapt and be flexible is becoming a core workplace requirement.

8. Leadership Potential

Leadership traits are desirable whether the employee supervisors others or not. These include demonstrated persistence, self motivation and showing an effort to improve personal and group/team performance.

9. Grow in the job

By showing ambition, the job applicant lets the employer know they are willing to train and gain further skills. Of course, the employers also want this ambition to include staying with the company.

10. Ability to handle personal problems

Everyone at some time feels pressures and stresses in their personal life. With the possible exception of major crisis, employers are looking for people who can cope with their personal lives without letting it interfere with their work.

The candidate must have experiences in previous jobs that demonstrate their use, they must be evident in the resume, and evident during the interview.

Behaviors

There are four easily measured behaviors that relate to job performance. They are how a person deals with:

1. Problems

2. People

3. Pace (rate of change on the job)

4. Procedures or details.

Motivations

There are 6 readily measured motivations that will determine what a person will focus on daily and how their reward system needs to be structured. They are:

1. Theoretical

2. Utilitarian

3. Aesthetic

4. Social

5. Individualistic

6. Traditional

3. Find candidates

There are numerous ways to find candidates. First, start out with friends, family, your industry specific database (contacts), existing and past customers. Then Craigslist and your local newspaper are proven sources. You might consider job web sites. If you do, be prepared to be overrun with candidates who may or may not meet your job fit requirements...

4. Review Resumes and cover letters

Be specific in your request for information. Specify where to reply with what and in what form. This is an easy way to eliminate people who can not write nor follow directions.

5. Interview the subset who passed the resume screen using the Interview Questions

About three decades ago, when hired to be the assistant administrator of a 120 bed hospital in Michigan, one of my duties was to act as the Personnel guy, now called HR.

I knew nothing about human resources which included interviewing candidates for many of the jobs in the hospital. After attending a multi day HR training program I developed a set of open ended interview questions that I have used with minor modifications since that time.

They have served me well, kept me legal by treating all candidates the same and forced the candidates to provide revealing information about themselves, their success and failures.

6. Eliminate for job fit

Using the interview, hard and soft skill tests, resumes and cover letters, pick the best 2-4 candidates. Eliminate the rest. See # 10 below.

7. Run assessments on the remaining candidates

Research shows that if jobs could speak there is a profile of behaviors and motivations that leads to more success than other profiles. You should hire to job fit; a set of behaviors and motivations held by your top performers.

After you have eliminated all but two to four of your candidates, run the DISC and Personal Interview Attitude and Values (PIAV) assessments to determine how they fit your hiring profile.

8. Re-interview with assessments

It is relatively easy to mis-state the truth during an interview. For example when a candidate tells you they are motivated by money (when they are not) and they can follow procedures (when they can’t or won’t).

If you are hiring a commission-only sales person, it would be best if your new hires were motivated by money. The PIAV will let you know if they are.

Likewise, the DISC assessment will tell you if they are really hard chargers or would prefer to sit behind a desk and work on files rather than going out and interacting with the public.

These assessments are valid and reliable. They measure what they are supposed to measure and they do it time after time.

9. Make a written job offer

Create/send a letter to your candidate that confirms the offer you most likely made to them in person or on the phone. An audit trail is a good practice.

10. Send reject letters as necessary

Send a written rejection letter to everyone you do not hire. This strategy will be good for business and most likely good legally too. Check with your legal counsel about the contents that might be useful in your letter.

Further, you never know when you might reconsider or want to do business with this person in the future. Watch those burned bridges.

If you follow these simple, practical, proven steps, your hiring decisions will be better, your pain less and your profit higher.

Friday, January 07, 2011

Reg Gupton offers 5 easy steps to use Holiday Direct mail in your marketing plan

Hi, Reg Gupton here.

Now is the time to begin/start your direct mail marketing plan. If you are not convinced that direct mail, pays. We should talk. The average return on investment for target direct mail is over $14 of income for each one dollar invested. If you don't know how to use direct mail profitably, we should talk about that too.

I have seen it done poorly with all the money wasted.

Below are the dates of the major holidays in the US for 2011.

You can use your Expresscopy account profitably in 5 easy steps. Don't have a free Expresscopy account? Open your free acct here http://bit.ly/b48cnM You will also receive 20% off on your first order.

Here are the 5 steps.

1. Decide that you are going to send holiday cards as part of your direct marketing to your Sphere of Influence and Past Clients.

2. Select the holidays you are going to celebrate with cards to you list.

3. Mark your calendar a minimum of 10 days before the holiday date to send the cards.

4. For those days which you choose with no pre-designed cards, upload your own pictures and create a custom card.

4. Sit back and watch the money roll in.

Date-Holiday Number of cards

Expresscopy.com

Jan 17-Martin Luther King Day

Feb 14-Valentine's Day 8 cards

Feb 21-Presidents' Day

Mar 17-St Patrick’ day 5 cards

May 8 – Mother’s Day

May 30-Memorial Day 2 cards

Jul 4-Independence Day 10 cards

Sep 5-Labor Day

Oct 31-Halloween 20 cards

Nov 11-Veterans Day

Nov 24-Thanksgiving Day 29 cards

Dec 25-Christmas Day 104 cards

Sit down with your calendar and get started.

You will be glad you did.

To your continued success,

Reg Gupton


Monday, January 03, 2011

Reg Gupton asks: 7 Power Questions

Reg Gupton here.

Do you want to make this
your best year ever?

If so, I'd like to help you. And
if not, I'd really like to help you.

++++++++++++++++++++++++
** Power Questions **
++++++++++++++++++++++++

Answer these 7 questions and
you'll get a lot more clarity,
direction, and focus for your
business in the year ahead.

You'll be ready to burst forward
as an explosive force for good in the
world and you'll create more prosperity
for yourself and others.

Also, if so, copy this message into
a Word.doc. Answer the questions.

Email your questions and answers to me
right now I'll personally reply back
with some custom recommendations for you.

7 POWER QUESTIONS FOR 2011...

QUESTION #1: What are your
top 3 business goals for 2011?
(be sure 1 of them is a revenue
goal, like X$/month or Y$ for
the year).

[Type Your Answer Here]


QUESTION #2: How will your life
be different because you've accomplished
these goals? (this should get you even
more fired up because you'll see the
impact that these goals will have on
your life)

[Type Your Answer Here]


QUESTION #3: What do you
think are the biggest challenges
that could be slowing you down
or stopping you from making all
of your 2011 business goals from
coming true? (list as many as
possible - at least 5 at the minimum:
the more clarity you have on your
challenges, the more you'll be able
to do to solve them)

[Type Your Answer Here]


QUESTION #4: What impact do
you think these challenges are having
on you personally and on your business?
(go deep with this, look at your health,
relationships, overall joy in life: the
more you go big here, the more you'll
be ready to tear out of the gates this year
to bust through all of these challenges)

[Type Your Answer Here]


QUESTION #5: How will you feel 1
year from today, looking back on the
year, having achieved all of your goals?
(what will it feel like? What will have
been the highlights of the year?)

[Type Your Answer Here]


QUESTION #6: Where are you at
in your business right now today?
(This is how I'll be able to give you
the most personal recommendations,
so be honest here. Are you...
just starting? have a few clients?
have a good chunk of clients, but
need a few more? already at over
$100K, now ready to go for a quarter
Mill? Somewhere else entirely?)

[Type Your Answer Here]


QUESTION #7: Would you like
to have me work personally 1-on-1
"VIP Fasttrack" Coaching
Session with you for just $97?
(I'll help you get even more,
clarity, focus, and motivation
for the year ahead).

[Type Your Answer Here]

Alright!!

When you have answered all
the questions, send your answers
to me @ gupton@growthseminars.com

I will reply to everyone's
email, but I can't guarantee I'll
be able to do it today (obviously
it depends on how many people
actually take the time to answer
these 7 questions).

I look forward to doing lots
of great things together in 2011.
I hope we get to work together
very closely.

To your continued success,

Reg Gupton