Reg Gupton posts two tips about selling stuff.

Hi Reg Gupton here.

A few days back one of the members on my Mastermind Group, Scott Birkhead, sent the message below. He rec'd it from a direct response marketing genius, Dan Kennedy. You can learn more about Dan here.

Here is what I rec'd from Scott.

"THE TWO MOST IMPORTANT SALES YOU'LL EVER MAKE:

I believe the most important sale you'll ever make in your life is selling yourself on selling. You must decide to master selling, to enjoy selling, and to sell.

The day you commit to a life of selling can be the day that turns your life around. When you start viewing your activities in the context of making sales, you'll get much more done, much faster, and much more effectively.

The second most important sale is selling you on you. Do you really believe you have what it takes to succeed as an entrepreneur? How you feel about yourself and how you see yourself (self-image) combine to regulate what you permit yourself to do and be, much like the thermostat on the wall regulates temperature. No one can outperform his or her own self-esteem or self-image.

HOW TO BRIDGE THE CONFIDENCE CHASM

For new entrepreneurs, and sometimes for experienced entrepreneurs, there can be a wide gap between the capabilities a person thinks he or she has and the capabilities he or she perceives necessary for the tasks ahead. Facing that chasm can be as intimidating as standing at the edge of the Grand Canyon and contemplating Evel Knievel's motorcycle leap.

It has consistently been my experience that people underestimate themselves and overestimate what's necessary for the success they seek. The millionaire entrepreneurs that I know are not much smarter or more knowledgeable than the average person on the street, nor are they gifted or somehow pre-ordained for exceptional achievement. In many cases, they're not as smart as most people - believe me, I've met some pretty dumb rich people. Just about anybody could do what they do, it's just that few will do what they do."

I'm starting to understand that the real work of the entreprenuer is belief. Not forced, hyped-up, smiling ""fake it til you make it' belief in myself or some idea. I tried that and it's pretty cheesy, and frankly you can't build anything substantial on it.

But a critical foundational piece for any entreprenuer is a genuine belief that somewhere there is a market that needs exactly what they are and what they have to offer. And that when they find that market, they have the right (the duty even) to sell well. While excellence and effort and consistency are all required for success, being confident about yourself and committing to a life of selling is more foundational than any other process or skill.

I hope your week is full of confidence in who you are and what you're all about...and successful selling.

Cheers,

Scott Birkhead
www.SensibleHire.com
www.In-Control-Job-Coach.com
scottb@sensiblehire.com
6306 Holman Street
Arvada, CO 80004
(303) 887-3679

Enjoy your read.

Reg Gupton