Just finished a call with a client who said that she had a RWA buyer ready to purchase with nothing in the MLS that would work. The buyer is pre-approved for a loan. Ready to buy now.
I asked if the property existed in the market place and was just not listed at the current time.
Answer: yes!
I suggested that she send an email to her list of over 300 asking them: "Who do you know who owns this kind of property?" List the features, neighborhood, etc. I suggested that she say she is not looking for a listing.
She is looking for a property that could be purchased now by a RWA buyer. Now!
No extended listing period, only one showing, no getting the house ready. Show, sell and move.
This strategy worked well for me when I was an agent on the street. You can use it too.
Oh, while I was explaining the idea to my client, she had already moved mentally to thinking about all the people who she did not have an email address for. She did not think of the other side of the list. Those who she did have emails for.
Even if she had only 1/2 of the emails, that would still be over 150 folks who would be out working for her. Please remember that each person you know knows about 200 people, so as many as 3,000 people were now on her team helping her satisfy her buyer.
Let me know what you think and how it has worked for you if you have used this strategy in the past.
To your continued success,
Reg Gupton
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