Are you making this marketing mistake?

Reg Gupton here again.

In 1967, I graduated with a Bachelors in Business Administration from Eastern Michigan University. Then in 1969 I got my MBA in marketing and quantitative methods. From that time on I have been a student of best marketing and sales practices.

Marketing Basics

The way that people and companies market has obviously evolved over the years, but there are some facets that remain the same and have for over 90 years..

Three things that I have seen work consistently throughout the years are as follows:

1. Building and nurturing a relationship with your clients and prospects creates an environment that is conducive to marketing and sales, which become more like suggestions and referrals.

2. Providing value above and beyond what is expected will help to nurture relationships and also help people to know, like, and trust you.

3. Putting systems or processes in place to handle tedious or menial marketing tasks makes accomplishing your goals and objectives seem much more simple or less monotonous.

Marketing continues to evolve in conjunction with the ways that people communicate with each other. As you can imagine it is tough to keep up with the changing trends, but you don’t have to be doing the latest greatest thing to be generating leads from your marketing.

No Need for New Tricks

Even in our fast paced world there are some tools that continue to produce great results even today. Of these tools, a personal favorite of mine is direct mail. Direct mail delivers a physical presence to the client/prospect and has numerous applications.

I would recommend that you use ExpressCopy for direct mail for several reasons:

There are many occasions that warrant sending out a touch to a client or prospect and ExpressCopy has hundreds and hundreds of pre-made postcard designs and layouts to make the process easier

You’ll find scheduling mailings a breeze, the time you will save is undeniable
ExpressCopy postcards are professional and protected by UV lamination, ensuring that they arrive looking like they are hot off the press

It’s a Win Win

If you sign up for ExpressCopy through me, I will make a little bit of money, but in return I would like to offer you something extra.

After you sign up for ExpressCopy through me I am thrilled to talk with you for a free 1/2 hour session (a $150 value) with me during which we can talk about to whom and with what frequency you should be sending direct mail.

Sending direct mail is not always obvious. Over my 30 years in the housing I have seen many, many agents waste their money by doing this wrong.

Until August 20th, ExpressCopy is running a summer special on their direct mail pieces. This means that you can save 4 cents per postcard, which will add up. If you were to schedule all of your holiday mailers now, by pre-purchasing and scheduling their send out date, then you could lock in the summer discounted rate. I called to check on this. It is true.

Even if you don’t get to lock in the summer special price, ExpressCopy still provides an excellent value and will always save you time.

To your continued success,

Reg Gupton