Monday, July 23, 2012

You will feel good offering amazing benefit to 95 million people and make a large profit, too.


Dear Reg,

I’d like to let your friends and associates know of an exciting opportunity that has a high-likelihood of being both of major benefit to people worldwide, and providing a very strong income.

You can help us solve a major problem

Did you know that 41% of U.S. adults, 95 million people, have a symptom of insomnia almost every night? Even if you sleep well, it's highly likely you know people who have trouble sleeping. When someone sleeps poorly, it causes…

Increased:
  • Stress
  • Irritability
  • Depression
  • Overall health problems

Decreased:
  • Ability to think clearly
  • Energy
  • Productivity
  • Quality of family, social, and work relationships.

Because of this, good sleep is one change that benefits almost every area of life.

My solution

I’m the Behavioral Sleep Consultant for Exempla-Lutheran Medical Center Sleep Center, Denver. I’ve been a psychotherapist since the late 1970s. In 1992, I developed severe insomnia as the result of a major life crisis. Over years of inwardly finding my way through my own insomnia, I discovered secrets about how the body and mind fall asleep and back to sleep. I created Sleep Easily, a highly effective and simple behavioral method of resolving sleep difficulties.

I’ve refined this method for 18 years with thousands of clients.

In addition to working with clients, I have created a recorded version of the Sleep Easily method, so people worldwide can learn this at home. The Sleep Easily recordings convey the method in a simple, logical way that is very attractive to the mainstream population.

Proven effective!

A study is currently underway with Sleep Easily being used by 91 people, including pilots, police, fire personnel, veterans with post-traumatic stress disorder, patients of physicians from the American College of Lifestyle Medicine, and members of the general public.

This study is being conducted using an assessment questionnaire highly respected in the field of Sleep Medicine, and data is being collected and analyzed by an independent researcher.

Of the 91 study participants, we have so far received 22 initial post-treatment questionnaires. 22 is a sufficient number that these statistics are representative of what we will find when the remaining participants reply. Statistics:

·         82% reported improved sleep
·         94% of the improved sleep group noticed improvement within first three nights
·         50% noticed improvement starting their first night

Our marketing plan will reach millions of people who will benefit from good sleep

Sleep Easily, Inc. (SEI) is going to initially launch a 30-minute television infomercial about Sleep Easily, which will convey a feeling of integrity and trustworthiness.

We will initially broadcast this through the night when 90% of people watching television are doing so because they can't sleep.

The infomercial producer SEI has chosen has integrity and currently has one program grossing $50M annually, and another grossing $30M annually. He said that because our topic is sleep, he thinks our program could be even more successful than his other programs. 

When television infomercials are very successful, they produce a very high return on investment. While there can never be guarantees, our current investors recognize the optimal combination of factors:

·         The huge need for sleep
·         Our producer's success
·         The proven effectiveness of the Sleep Easily method
·         My experience and comfort with being on television
·         High quality of testimonials from physicians and other trusted professionals 

We have the team to succeed

The President of SEI has a non-competitive sleep product distributed in 28 countries. SEI's Business Development Advisor is one of the nation's most sought-after consultants in the sleep field. Our infomercial producer is one of the best in the world. I am the public spokesperson, and have much experience with and comfort being on television.

The time is now!

A sleep solution is counter-cyclical: The worse the economy, or national or world conditions, the stronger is the need for a sleep solution. Now is the time people need to be able to sleep and heal.

You will be rewarded for helping millions of people

The recorded version of the Sleep Easily method has an extremely low production cost, so it will both be affordable to millions, and be very profitable for investors.
While there can obviously never be guarantees, all of our current investors are excited about the likelihood this project has to produce a very high return on investment.

We’re excited because this project is moving so quickly!

  • Early August: Study results analysis completed and report written
  • Early September: Film testimonials, including testimonials from physicians
  • Mid September: Film infomercial
  • October: Test market infomercial
  • November: National rollout

As soon as this test markets well in the US, the infrastructure is in place to immediately have this program also broadcast in the world’s nine-largest English-speaking countries.

In addition to television, pilots and police personnel are now sleeping well and have offered to contact high-level officials in their professions to recommend that Sleep Easily be made available to everyone in their profession nationwide.

We have received strong interest from the military for using this with veterans with PTSD, and have met with top officials of the nation's largest insurance provider who recognize that getting people to sleep better will reduce healthcare costs. 

We are in discussion with a supplier to 3000 pharmacies nationwide. They are interested in placing Sleep Easily in these pharmacies.

Financial information

SEI has raised $270,000 to launch Sleep Easily on national television.

I’m seeking to sell a limited amount of my personal equity in SEI, for reasons I’ll gladly share with you when we talk. I’m seeking minimum investments of $5,000.

Sleep Easily, Inc. has a pre-market evaluation of $1,000,000, determined by an independent consulting firm, with shares priced at $1 per share. A $10,000 investment garners 1% ownership of the company.

My gift to you

I will offer free copies of Sleep Easily, equivalent to 20% of your investment (for example, for a $5,000 investment, I will donate $1,000 worth of copies of Sleep Easily) to any group you wish to help. We will do this in your name as the donor. Possibilities:

  • We are connected with local and national organizations serving veterans with PTSD
  • Emergency first responders
  • A group of your choice

Become a part of helping the world sleep well!

Because good sleep improves almost every area of life and our marketing plan will likely reach millions of people, Sleep Easily can have a major positive effect on society. This socially-conscious factor is attractive to our current investors. 

Because I’m offering just a limited amount of equity, I expect this to be completed within the week, so it’s available on a first-come, first served basis.

I would be pleased to give you more information, including financial projections andtestimonials from physicians and from many people who are now sleeping well using this method. My preference is that you call me at, 303-304-9933. If you wish, you could also email me at drshane@sleepeasily.com

With gratitude,

Richard
--
Richard Shane, Ph.D.
Sleep Easily, Inc.
3980 Broadway, Suite 103-165      
Boulder, Colorado 80304

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