Thursday, October 18, 2007

Reg Gupton provides 4 Steps to More Referrals

Follow this link for more information on how to do more business.

Online Book Excerpt: 4 Steps to More Referrals:

Prospecting must be done continually, as results certainly don’t happen overnight. A 2004 research project commissioned by HouseValues, Inc. found that buyers began thinking that they should buy a home up to four years before actually doing so.

A motivating factor such as wanting/needing a larger home, financial advantages of buying instead of renting, family reasons, and job relocation had to happen before buyers began the homebuying process. HouseValues’ research found that on average, the homebuying process itself took 16.4 months, split into three phases:

1. Thinking about buying: 7.1 months
2. Researching a purchase: 5.3 months
3. Actively looking for a home: 4.1 months

If you don't have a system for capturing prospects contact information and staying in touch while they go thru this process, you loose. Big time.

Contact me for information on how to set up these systems.

To your continued success,

Reg Gupton
Gupton@growthseminars.com

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