Hi Reg Gupton here.
Today I took the current issue of Dan Kennedy and Bill Glazier's No B.S Marketing Newsletter to lunch as my date. If you are not familiar with these marketing geniuses, look here. They are the best direct response marketers out there.
Anyway, in the FAQ, Bill was asked: "What is the number 1 reason you see for people not being successful in their business."
Here is his answer: "They don't work. They are not willing to put forth the effort to work on their own marketing education in order to achieve the knowledge they need and then, they don't implement what they learn. If you do these two things, you will be successful (plain and simple)"
Having coached dozens and dozens and dozens of agents, I could not agree more. Many agent are unwilling to educate themselves and will not implement the ideas/plans that they develop.
So they fail or do not achieve the success they deserve.
To your continued success,
Reg Gupton
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