Does your marketing work? I bet not

Hi,

Reg Gupton here. A few days ago while working with a real estate agent client, we discussed her results for 2009 in anticipation of completing her business plan for 2010.

I inquired about the investment in lead generation/marketing. Even though she is pretty well on top of her numbers, she did not know how much she had invested.

She called me back a few minutes later in shock. Here are her numbers. She invested under $20,000. That is marketing, advertising, web sites and all other money designed to bring her business.

Sounds like a lot? Sure it does until you ask one critical question. How much did she earn. Most people get hung up on the dollars going out the door rather than the dollars going out compared with what comes back.

She earned over $300,000 in GCI. That sounds like $15 for each dollar invested in lead generation. How would you like to earn $15 for each and every dollar you invest (not spend) for lead generation. Can you do this? Yes, you can too.

Don't have the money? I get it. Go borrow it. Borrow it and pay pretty much any interest you have to pay to get it. You will be thrilled at the return.

If you lead generation is not this profitable, we need to talk. There is nothing new here that she is doing. No magic. Just the basics. Boring, systematic and HUGELY profitable.

How about you??

To your continued success,

Reg Gupton