Several days ago a client began designing their 8 x 8 program which is used to enhance top of mind awareness as described in the posting on November 2, 2006.
We discussed the possibility of using EPA brochures on radon, lead based paint, mold and indoor air quality, all topics that the average home owner or renter would be interested in learning about.
The client indicated that she had visited the epa site which is epa.gov and was unable to find the brochures that we discussed.
This evening I was playing around on the web. I visited the epa site and easily found what was required.
The link to the radon brochure is located at http://www.epa.gov/lead/pubs/pyfcamerabw.pdf
Check it out. You will find brochures that will establish you as an expert in the real estate business. You can purchase them, download PDF files to be printed located or links that you can use if you wish.
Persistence is a key with this strategy and with the epa site.
All my best
Reg Gupton
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