During a recent conversation with a client, she mentioned that she had been approached by the sales person for the local real estate magazine. She was told that if she signed up today, she could get a full page for 1/2 price.
She wanted to know if I thought she should do this. We had just finished working on her Source of Business statistics (do you know where your transactions come from?) She knew where her business came from. None if it came from print media advertising. And she did some.
Should she do this advertising? What is your opinion?
She decided to focus on the activities that had produced results for her in the past. And invest her money is an activity that would be more likely to produce income.
Do you know your source of Business data? Send an email to me or comment below and I will send you a form that you can use collect this very critical data.
All my best
Reg Gupton
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