Reg Gupton says answer these 12 powerful questions and move your business forward.

This exercise is a powerful way to

liberate your authentic conviction. It comes from the wonderful

book,Brag!: The Art of Tooting Your Own Horn without Blowing It

1. What are your biggest strengths or positive characteristics?

(According to you and others)

2. List the ten most interesting things you have done or have

experienced in your life.

3. How did you get into the business you're in now?

4. What are you passionate and excited about in your business?

5. How does your business best take advantage of your

greatest skills and talents, and how are you utilizing them

right now?

6. What business or work success are you most proud of having

accomplished? (Current or past)

7. What new business skills have you learned in the past year?

8. What obstacles have you overcome to get where you are

today, (both professionally and personally), and what essential

lessons have you learned from some of your mistakes?

9. What training/education have you completed and what did

you gain from those experiences?

10. What professional organizations are you associated with

and in what ways? - member, board member, treasurer, etc.

11. How do you spend your time outside of work, including

hobbies, interests, sports, family and volunteer activities?

12. In what way are you making a difference in people's lives?

Take some time to thoughtfully write the answers to these

questions and I promise you that you'll experience more authentic

conviction when you speak or write about your services.

By Robert Middleton of Action Plan Marketing. Please visit

Robert's web site at www.actionplan.com for additional

marketing articles and resources on marketing for professional

service businesses.

To your continued success,

Reg Gupton
gupton@growthseminars.com