Tuesday, February 20, 2007

The first few seconds are critical

Last Saturday after teaching a class in a local real estate company, I was in the work room chatting with one of the attendees.

There was a page for a floor call. Someone had called on a sign or newspaper ad. The agent who took the call was not prepared. He scrambled to find the property information after placing the caller on hold.

I mentioned to him that he had 17 seconds to respond the person. He picked up the phone engaged the caller as he was doing the research.

There is much research that has been done on phone issues. The research says that a person will last 17 seconds and not much more before they are frustrated and less than pleasant when their call is finally answered.

The first few seconds are critical. Make sure that you are prepared and know what you are going to do and say when you get a call.

You spent the money to make the phone ring. Don't waste it.

To your continued success,

Reg Gupton
www.growthseminars.com

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