They don't have one even if they tell you they do

During a recent coaching call we discussed prospecting like we often do and the difference between marketing and prospecting for leads for REALTORS. In a previous post, I discuss the important distinction between marketing and prospecting.

Open Houses are a typical way for building business quickly. Some agents say that Open Houses are not worth the time. What do you say?

I recently learned that a major mid-western real estate brokerage conducted research and found that 58% of the folks who visit open houses are not affiliated with an agent. Are you as surprised as I am? Most tell you they are. To keep you from following them around like a puppy.

So what can you do to systematically gather names, addresses and full contact information? Comment below so we can all learn what is working given that a majority of those that you attract to your Open Houses are unattached.

There are numerous ways to have prospects volunteer their contact information. What is working for you and your team?

Reg Gupton