During a conversation with a client, (let's call him Ben) the other day the discussion focused on making money quickly. We discussed the distinction between marketing and prospecting.
Ben said that he needed to earn money quickly. And frankly was a little short of money to invest in his business.
If you want to build your business slowly and steadily then marketing is the answer. What is marketing? Marketing for this discussion includes things like print media ads, direct mail, bill boards, web sites. These tools rely on your prospects finding your message then calling you.
Prospecting on the other hand includes but is not limited to getting face to face (coffee/tea, lunch/dinner, and planned events), warm phone calls (since the advent of the No Call List), and in real estate, open houses. These activities put you in touch directly with prospects who may be or know ready, willing and able sellers or buyers. I will talk about RWA sellers and buyers in an other post
Want money fast, call someone and talk with them about what you do. Want to wait for business to come to you, then send direct mail. Both will and do work. It is a matter of timing and capital you have for investing in your business.
To your continued success,
Reg Gupton
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1 comment:
This is great stuff simple but 100 percent correct.
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