Recently I spoke with a client who indicated that she had a new client and was having trouble bringing the sale to a successful conclusion.
I asked about the prospects attributes or characteristics. Was the person qualified to make a purchase?? Soon? Did they want you have to offer? Were they qualified financially?
Have you thought of the concept of your ideal client/customer? How about listing your psychographic and demographic characteristics?
Send along the elements of your Ideal Client. We can all learn from it.
To your continued success,
Reg Gupton
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