Monday, April 20, 2009

Reg Gupton asks are you wasting time with buyers


Hi Folks,

Reg Gupton here again. The other day as I continued to unpack things from my recent office move, (the picture out my window to the right) I found some notes about working with buyers.

When sales are slower than they have been in the recent past some agents are grasping at anyone who can breath rather than imposing the same stringent standards that they worked with in busier times.

This is a BIG mistake.

You should only work with RWA (ready, willing and able) buyers.

They should be serious, pre-approved, have a time constraint so they have to move by a date certain, have signed a buyer agency agreement and be educable about today's market.

If your buyers do not meet these criteria, then you should adopt this strategy. SW, SW, SW, N.

This is one of the most powerful ways to think about your business. It means, Some Will, Some won't, So What, NEXT.

Rather than spend time trying to get your non-buyer to move ahead, you would be better off spending your time prospecting.

Really.

To your continued success,

Reg Gupton,
facebook.com/reggupton
twitter.com/reggupton


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