Continuing to be amazed by what agents stress in their marketing and conversations with prospects.
Too many stress the company, the smoke and mirrors marketing they will do to market a property when the public really cares about just a few critical items.
Sorry folks, no one cares about balloons, jacket color or most other things that are stressed everyday.
The factors used by the public to choose are simple and direct.
28% agent is honest and trustworthy
22% reputation of agent.
17% agent is friend or family
12% agent's knowledge of neighborhood.
These 4 add up to 79%. The 80/20 rule is alive (again)
Stress these in an acceptable way to the public and your chances of being selected are dramatically enhanced.
How to do this could be troubling without sounding like you are bragging.
I would use third party endorsements/testimonials for the first two. If you can get them to pick you based only these two you have 50% of the audience.
I would take that any day.
To your continued success,
Reg Gupton
www.facebook.com/reggupton
www.twitter.com/reggupton
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