Reg Gupton's Top 10 reasons to market with color postcards

Think about it: You could spend hundreds and hundreds of dollars on a nice newspaper ad and not hear from a soul. Why is that? One reason could be (and likely is) that they were not in the market for your product/service when you made your offer. Just as likely, they did not read the page that contained your ad.

Print media salespeople will tell you that it pays to advertise-that you must spend money to make money. What they don't tell you is that advertising does not equal marketing. There are many other ways to market your product or service.

I've found a way around this dilemma by using color postcards. They have been an essential part of my marketing toolkit for years

Experts say that if a marketing effort is to be successful, it must be repeated. You will get results from your targeted postcards if you repeatedly send to the same audience.

Continue advertising in the paper, but only if it has worked for you in the past. Measure your responses. If you are not getting the sales/calls that you want, stop.

1. Even for the smallest of businesses can afford postcard mailing.

If you have as few as 100 customers/prospects in a database you can afford to send a targeted color postcard.

2. You can make a sneak attack.

Your competition will know if you're advertising in the newspapers/magazines! It will take them longer to find out with direct mail postcards.

3. It's easy to track your results.

Your card can tell recipients to bring the card into your place of business for a special discount or call for a free (value added) report. Further you can direct them to use a special code when they place an order on your web site.

4. Postcards are versatile.

In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers.

5. Postcards can establish and support your brand.

When you use a systematic, direct mail postcard program, you and your business will become familiar to your target audience.

6. No more wasted marketing campaign money.

Send your proposed/test card to a small sample of your database. Measure the response. If you are pleased with the response, mail to the rest of the target audience. If not, change one thing and test again.

7. Postcards are read quickly.

You have only 6-8 seconds with the reader of your mail. That is enough with a postcard.

8. Postcards don't take up a lot of space.

If appropriate, they can be easily carried around until the time to redeem them for your great offer.

9. Postcards are easy and inexpensive.

Visit www.expresscopy.com/partner/reg_gupton. You will find powerful new tools that make sending color cards as inexpensive as 40 cents per card, addressed, printed (in four color) including postage.

10. Postcards are fast and simple.

You can create/use a template so that the majority of the card stays the same (for great branding) and just change your offer.

To your continued success,

Reg Gupton