Friday, December 01, 2006

Attend the Audio University

Are you wasting much time?

The other day driving between appointments, I listened to an audio CD featuring Zig Ziglar, one of best salesmen of all time and Dan Kennedy, a marketing genius.

Zig said that he never, never, never listens to the radio while in his car. He has a stash of audio tapes and CDs in a small box to listen to while cruising around. He called it Auto University.

I had never heard it called that before and LOVED it. Think of all the time that you spend in the car. It is generally wasted.

You will learn nothing useful listening to talk radio nor music for that matter. Most talk radio (it has been reported to me) is largely people of opposing points of view screaming at each other. What is the benefit?

Make a commitment to get your hands on educational audio programs. Carry them with you and listen often. You might try the library for a selection.

Get a group of friends together to share audio programs that each of you like.

Most of us spend hours and hours in our cars. Put it to productive use.

Reg Gupton

No comments: