What the heck is Systematic Spontaneity?

Do you often come up with ideas that you would like to share with your prospects, clients and friends? I do.

Do you have a database with email addresses? I do.

A REALTOR friend of mine periodically sends me information that he finds interesting. It could be an article, some stats on the local market or a question. For example he purchased a new home not long ago. Using the transition as a excuse, he thought he would get all his telecommunication services under one carrier (if that made sense). He sent an email message that was no longer than 2-3 paragraphs to his database. He surprised himself by receiving 44 responses.

He achieved two important goals. First, he rec’d some valuable input on his dilemma. Second, he touched his prospects quickly and easily. Remember, no contact-no relationship, no relationship-no contact. Some of the folks who replied just wanted to vent. Others gave him very valuable insights into his disbursed telecommunication services problem.

While on a coaching call the other day, I coined a phrase based on having ideas and a database. If you have both of these, you can employ Systematic Spontaneity.

My REALTOR friend frequently sends messages (using primarily email) to his prospects having no plan and with no reason other than to touch them.

He receives very positive feedback, in writing, on the phone and in person.

Try it and let me know how it works.

Reg Gupton